Rascasse Audience Intelligence

Bagelstein Target Market in United States

Bagelstein has an estimated audience of 4K people in United States.

#15among Bakery / baking in United States#17396among brands in United States#6535in Food & Beverages

The average Bagelstein fan in United States is 38.9 years old, more female, and lives primarily in California.

By number of fans, Bagelstein ranks #15 among the 26 objects in Bakery / baking in United States — 0.4× the group median.

Its fans are 1.1 years younger than the group average of 40.0.

Compared with the other 25 objects in Bakery / baking, Bagelstein fans stand out for their interest in Bagel, Einstein Bros. Bagels and Waffle House.

Most fans live in California, Texas, New York.

Top affinities include Bagel, Einstein Bros. Bagels, Bakery, with strongest over-indexing on Bagel (13.03× the country average).

Demographically, the Bagelstein audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

The typical Bagelstein fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Bagel.

Category: Food & Beverages · Type: Brand · Subtype: Bakery / baking

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4K
in United States
Gender
64.7%♀
35.3% male
Age
38.9
average years
Country rank
#174529
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bagelstein

64.7% are female, 35.3% are male, average age 38.9.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Bagelstein audience in United States
MetricValue
Female64.7%
Male35.3%
Average age38.9
Estimated audience size4K
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Bagelstein audience in United States
Age bracketShare%
16-2425%
25-3419%
35-4417%
45-5418%
55+21%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Bagelstein audience comes from United States.

Worldwide audience distribution share by country for Bagelstein
CountryShare
France88.0%
India2.4%
Belgium1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bagelstein customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K1.39×
02Maine<1K1.32×
03Rhode Island<1K1.27×
04Hawaii<1K1.17×
05New Mexico<1K1.13×
06Arkansas<1K1.06×
07Kansas<1K1.06×
08Delaware<1K1.06×
09Iowa<1K1.05×
10New Hampshire<1K1.04×
11South Dakota<1K1.04×
12Utah<1K1.03×
13Nevada<1K1.03×
14Nebraska<1K1.03×
15Idaho<1K1.03×
16Vermont<1K1.03×
17Oklahoma<1K1.01×
18Connecticut<1K1.01×
19Mississippi<1K1.01×
20Alaska<1K1.01×
21Oregon<1K1.00×
22West Virginia<1K1.00×
23Montana<1K1.00×
24North Dakota<1K1.00×
25Alabama<1K0.99×
26Louisiana<1K0.99×
27Kentucky<1K0.99×
28Wisconsin<1K0.96×
29South Carolina<1K0.96×
30Missouri<1K0.95×
31Indiana<1K0.94×
32Colorado<1K0.94×
33Minnesota<1K0.94×
34New York<1K0.93×
35Tennessee<1K0.93×
36Maryland<1K0.93×
37Arizona<1K0.92×
38Massachusetts<1K0.91×
39Washington<1K0.90×
40Texas<1K0.89×
41Michigan<1K0.89×
42New Jersey<1K0.89×
43Virginia<1K0.89×
44Ohio<1K0.88×
45Georgia<1K0.88×
46North Carolina<1K0.88×
47Pennsylvania<1K0.87×
48Illinois<1K0.86×
49Florida<1K0.79×
50California<1K0.72×
Fig. 06

Affinity by region

Affinity by region — Bagelstein, United States
0.72×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bagelstein audience vs. the country average
#·InterestCategoryAffinity×
01BagelFood & Beverages13.03×
02Einstein Bros. BagelsFood & Beverages6.35×
03BakeryFood & Beverages2.61×
04Waffle HouseFood & Beverages2.46×
05PastryFood & Beverages2.35×
06Panda ExpressFood & Beverages2.10×
07StarbucksFood & Beverages2.02×
08Culver'sFood & Beverages1.98×
09Panera BreadFood & Beverages1.85×
10Trader Joe'sShopping1.81×
11CookbookFood & Beverages1.80×
12LunchFood & Beverages1.71×
13BreakfastFood & Beverages1.65×
14Pizza HutFood & Beverages1.58×
15McDonald'sFood & Beverages1.57×
16Italian cuisineFood & Beverages1.57×
17Discount storesShopping1.55×
18SubwayFood & Beverages1.54×
19IKEAHome & Garden1.54×
20MilkFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bagelstein audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bagelstein audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.54×
Price SensitivityPREMIUM1.33×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bagelstein audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Risk AppetiteTHRILL0.87×
TraditionCONSERVATISM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bakery / baking audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bagelstein over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bagelstein-10006951” · Methodology