Rascasse Audience Intelligence

Honey Bunches of Oats Target Market in United States

Honey Bunches of Oats has an estimated audience of 550K people in United States.

#3996among brands in United States#1940in Food & Beverages

The average Honey Bunches of Oats fan in United States is 40.5 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include LibreOffice, Pfaltzgraff, DigitalOcean, with strongest over-indexing on LibreOffice (106.5× the country average).

Demographically, the Honey Bunches of Oats audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Patriotism.

The typical Honey Bunches of Oats fan in United States is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for LibreOffice.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
550K
in United States
Gender
52.7%♀
47.3% male
Age
40.5
average years
Country rank
#36073
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Honey Bunches of Oats

52.7% are female, 47.3% are male, average age 40.5.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Honey Bunches of Oats audience in United States
MetricValue
Female52.7%
Male47.3%
Average age40.5
Estimated audience size550K
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Honey Bunches of Oats audience in United States
Age bracketShare%
16-2413%
25-3422%
35-4426%
45-5424%
55+16%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Honey Bunches of Oats audience comes from United States.

Worldwide audience distribution share by country for Honey Bunches of Oats
CountryShare
United States86.4%
Mexico3.6%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Honey Bunches of Oats customers by region in United States
#RegionReachAffinity×
01California~100K1.75×
02Texas~60K1.50×
03Nevada~7K1.32×
04Arizona~20K1.25×
05Hawaii~3K1.22×
06Georgia~20K1.20×
07New York~40K1.18×
08Maryland~10K1.16×
09New Jersey~20K1.11×
10Arkansas~5K1.10×
11Kansas~5K1.10×
12New Mexico~4K1.10×
13Oregon~8K1.09×
14Utah~6K1.07×
15Rhode Island~2K1.07×
16Alabama~9K1.05×
17Illinois~20K1.04×
18Massachusetts~10K1.04×
19Oklahoma~7K1.04×
20Nebraska~3K1.04×
21Washington~10K1.02×
22Connecticut~6K1.01×
23Mississippi~5K1.01×
24Alaska~1K1.01×
25North Carolina~20K1.00×
26Michigan~20K1.00×
27Louisiana~8K1.00×
28Florida~40K0.99×
29Minnesota~9K0.99×
30Idaho~3K0.98×
31Indiana~10K0.96×
32Virginia~10K0.95×
33South Carolina~8K0.94×
34Kentucky~7K0.94×
35Tennessee~10K0.93×
36Pennsylvania~20K0.92×
37North Dakota~1K0.92×
38Colorado~9K0.91×
39Delaware~1K0.91×
40Wisconsin~9K0.89×
41Missouri~9K0.87×
42West Virginia~3K0.86×
43Washington, District of Columbia<1K0.85×
44Ohio~20K0.84×
45New Hampshire~2K0.84×
46South Dakota~1K0.84×
47Iowa~4K0.81×
48Montana~1K0.79×
49Vermont<1K0.79×
50Maine~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Honey Bunches of Oats, United States
0.72×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Honey Bunches of Oats audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics106.50×
02PfaltzgraffHome & Garden49.45×
03DigitalOceanTechnology & Electronics43.50×
04Key FoodShopping39.72×
05Paperless PostShopping37.74×
06Abt ElectronicsShopping36.21×
07FairlifeFood & Beverages33.32×
08Oscar IsaacMovies & TV30.74×
09General MillsFood & Beverages26.83×
10Jon FavreauMovies & TV22.57×
11Edible ArrangementsFood & Beverages22.45×
12McAfeeTechnology & Electronics19.54×
13Friendly'sFood & Beverages18.27×
14MacRumorsTechnology & Electronics18.10×
15DuckDuckGoInternet & Social Media15.45×
16Zoe SaldanaMovies & TV13.83×
17The UPS StoreShopping12.51×
18Panda ExpressFood & Beverages4.00×
19SubwayFood & Beverages3.37×
20Burger KingFood & Beverages3.35×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Honey Bunches of Oats audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Honey Bunches of Oats audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.19×
PatriotismCONSERVATISM2.00×
Convenience OrientationPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Honey Bunches of Oats audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.72×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Honey Bunches of Oats over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/honey-bunches-of-oats-38364” · Methodology