A data profile of the people who buy, follow and care about Ethnic groups in United Arab Emirates — modelled from more than twelve digital signal sources. Ethnic groups has an estimated audience of 1,273,590 people in United Arab Emirates.
Ethnic groups has an estimated audience of 1,273,590 people in United Arab Emirates. 21.0% are female, 79.0% are male, average age 34.7. Top brand affinities: Radio, Buddhism, Hinduism, Online newspaper, Breakfast television.
Top brand affinities include Radio, Buddhism, Hinduism, with strongest over-indexing on Radio (1.69× the country average).
Demographically, the Ethnic groups audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Ethnic groups fan in United Arab Emirates is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Radio.
The key figures that characterise the Ethnic groups profile in United Arab Emirates.
21.0% are female, 79.0% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 34.7 |
| Estimated audience size | 1,273,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 39% | |
| 30-39 | 28% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide Ethnic groups audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 8.3% |
| Vietnam | 4.9% |
The strongest cross-interests of the Ethnic groups audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buddhism | Health | 2.51× | ||
| 02 | Judaism | Politics & Society | 2.37× | ||
| 03 | Breakfast television | Movies & TV | 2.13× | ||
| 04 | Squash (sport) | Sports | 1.90× | ||
| 05 | Hinduism | Politics & Society | 1.86× | ||
| 06 | Solar energy | Home & Garden | 1.73× | ||
| 07 | God in Islam | Politics & Society | 1.71× | ||
| 08 | Virtual reality | Technology & Electronics | 1.71× | ||
| 09 | Internet service provider | Technology & Electronics | 1.71× | ||
| 10 | romantic comedies | Movies & TV | 1.71× | ||
| 11 | Radio | Technology & Electronics | 1.69× | ||
| 12 | Rail transport | Travel & Leisure | 1.68× | ||
| 13 | Badminton | Sports | 1.62× | ||
| 14 | Air pollution | Health | 1.62× | ||
| 15 | Apple TV | Movies & TV | 1.60× | ||
| 16 | Valentino | Fashion & Accessoires | 1.60× | ||
| 17 | Public transport | Cars & Mobility | 1.57× | ||
| 18 | Online newspaper | News | 1.56× | ||
| 19 | Dow Jones Industrial Average | Business & Career | 1.53× | ||
| 20 | Activism | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.69× | |
| Community Orientation | OPEN | 1.40× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.63× | |
| Design Affinity | PREMIUM | 0.68× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Ethnic groups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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