A data profile of the people who buy, follow and care about Spotify in United Arab Emirates — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 1,753,078 people in United Arab Emirates.
The average Spotify fan in United Arab Emirates is 33.5 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Manorama Online, Malayala Manorama, with strongest over-indexing on Mathrubhumi (1.69× the country average).
Demographically, the Spotify audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Spotify fan in United Arab Emirates is more male, around 33.5 years old, with strong Social Media Usage tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Spotify profile in United Arab Emirates.
39.5% are female, 60.5% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 33.5 |
| Estimated audience size | 1,753,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 37% | |
| 30-39 | 25% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Spotify audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~800K | 1.09× | |
| 02 | Emirate of Sharjah | ~400K | 1.06× | |
| 03 | Ras Al Khaimah | ~100K | 1.06× | |
| 04 | Emirate of Ajman | ~200K | 1.04× | |
| 05 | Dubai | ~1.5M | 0.99× | |
| 06 | Fujairah | ~30K | 0.77× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Music education | Music & Radio | 2.60× | ||
| 02 | Apple Music | Music & Radio | 2.04× | ||
| 03 | Songwriter | Music & Radio | 1.89× | ||
| 04 | Manorama Online | News | 1.76× | ||
| 05 | Music of India | Music & Radio | 1.72× | ||
| 06 | Manorama News | Movies & TV | 1.70× | ||
| 07 | Mathrubhumi | News | 1.69× | ||
| 08 | Afrobeat | Music & Radio | 1.69× | ||
| 09 | Kerala Kaumudi | Movies & TV | 1.68× | ||
| 10 | Watercolor painting | Arts & Culture | 1.66× | ||
| 11 | Kozhikode | Travel & Leisure | 1.65× | ||
| 12 | Malayala Manorama | News | 1.62× | ||
| 13 | Madhyamam Daily | News | 1.62× | ||
| 14 | Kovalam | Travel & Leisure | 1.62× | ||
| 15 | Mammootty | Movies & TV | 1.62× | ||
| 16 | Cultural heritage | Politics & Society | 1.60× | ||
| 17 | Spice trade | Business & Career | 1.60× | ||
| 18 | Jackfruit | Food & Beverages | 1.59× | ||
| 19 | Human sex ratio | Politics & Society | 1.59× | ||
| 20 | Indian pop | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.68× |
Spotify has an estimated audience of 1,753,078 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
39.5% of Spotify fans are female, 60.5% are male, with an average age of 33.5 years.
Spotify fans show strongest brand affinity for Mathrubhumi (1.69×), Manorama Online (1.76×), and Malayala Manorama (1.62×) over the country average.
Spotify fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Manorama Online (1.76×), Malayala Manorama (1.62×), Madhyamam Daily (1.62×), and Cultural heritage (1.6×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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