Rascasse Audience Intelligence

Lady Gaga Audience in United States

Lady Gaga has an estimated audience of 11.2M people in United States.

#7among Pop in United States#134among people in United States#214in Music & Radio

The average Lady Gaga fan in United States is 35.2 years old, more female, and lives primarily in California.

By number of fans, Lady Gaga ranks #9 among the 1581 objects in Pop in United States — 3.5× the group median.

Its fans are 4.9 years younger than the group average of 40.1.

Women make up 64.4% of the fan base, 5.3 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Lady Gaga fans stand out for their interest in Bradley Cooper, Ana de Armas and Scooby-Doo.

Most fans live in California, Texas, New York.

Top affinities include Bradley Cooper, Ana de Armas, Scooby-Doo, with strongest over-indexing on Bradley Cooper (4.4× the country average).

Demographically, the Lady Gaga audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Extroversion.

The typical Lady Gaga fan in United States is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bradley Cooper.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.2M
in United States
Gender
64.4%♀
35.6% male
Age
35.2
average years
Country rank
#3136
among all objects in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lady Gaga fans

64.4% are female, 35.6% are male, average age 35.2.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Lady Gaga audience in United States
MetricValue
Female64.4%
Male35.6%
Average age35.2
Estimated audience size11.2M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Lady Gaga audience in United States
Age bracketShare%
16-2435%
25-3420%
35-4416%
45-5415%
55+15%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Lady Gaga audience comes from United States.

Worldwide audience distribution share by country for Lady Gaga
CountryShare
United States24.2%
Brazil6.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lady Gaga fans by region: top regions in United States
#RegionReachAffinity×
01New York~800K1.18×
02Massachusetts~300K1.18×
03Washington~300K1.13×
04New Jersey~300K1.12×
05Connecticut~100K1.12×
06Nevada~100K1.12×
07California~1.5M1.11×
08Minnesota~200K1.10×
09Pennsylvania~500K1.09×
10Illinois~500K1.09×
11New Mexico~80K1.09×
12Oregon~200K1.08×
13Utah~100K1.06×
14Texas~800K1.05×
15New Hampshire~50K1.05×
16Rhode Island~40K1.04×
17Florida~700K1.03×
18Ohio~400K1.03×
19Arizona~300K1.03×
20Iowa~100K1.03×
21Indiana~200K1.02×
22Maine~50K1.02×
23Nebraska~70K1.01×
24West Virginia~60K1.01×
25Missouri~200K1.00×
26Idaho~60K1.00×
27Virginia~300K0.99×
28Maryland~200K0.99×
29Colorado~200K0.99×
30Kentucky~100K0.99×
31Oklahoma~100K0.99×
32Washington, District of Columbia~20K0.99×
33Michigan~300K0.98×
34Tennessee~200K0.98×
35Wisconsin~200K0.98×
36North Carolina~400K0.96×
37Kansas~90K0.96×
38Arkansas~100K0.95×
39Georgia~400K0.94×
40Louisiana~100K0.93×
41North Dakota~20K0.92×
42Vermont~20K0.92×
43Montana~30K0.91×
44Delaware~30K0.91×
45South Carolina~200K0.90×
46Mississippi~90K0.88×
47Hawaii~40K0.88×
48South Dakota~30K0.88×
49Alaska~20K0.84×
50Alabama~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Lady Gaga, United States
0.81×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lady Gaga audience vs. the country average
#·InterestCategoryAffinity×
01Bradley CooperMovies & TV4.40×
02Ana de ArmasMovies & TV3.10×
03Scooby-DooMovies & TV2.33×
04Diane KeatonMovies & TV2.13×
05BatmanMovies & TV2.12×
06ArtistMusic & Radio1.86×
07HollywoodTravel & Leisure1.81×
08NBCMovies & TV1.80×
09Walt Disney WorldTravel & Leisure1.68×
10AdventureTravel & Leisure1.65×
11Harry PotterMovies & TV1.63×
12Rock musicMusic & Radio1.62×
13DirecTVMovies & TV1.62×
14Video gamesGames1.61×
15Google DriveTechnology & Electronics1.60×
16Food and drinkFood & Beverages1.59×
17Los AngelesTravel & Leisure1.54×
18CountryTravel & Leisure1.53×
19MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lady Gaga audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lady Gaga audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
ExtroversionTHRILL1.27×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lady Gaga audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Quality AwarenessPREMIUM0.92×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

See Lady Gaga audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lady Gaga over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lady-gaga-6068” · Methodology