Rascasse Audience Intelligence

Mary J. Blige Audience in United States

Mary J. Blige has an estimated audience of 3.6M people in United States.

#10among R&B in United States
#1103among people in United States#761in Music & Radio

The average Mary J. Blige fan in United States is 34.7 years old, more female, and lives primarily in California.

By number of fans, Mary J. Blige ranks #10 among the 130 objects in R&B in United States — 7.5× the group median.

Its fans are 3.4 years younger than the group average of 38.1.

Women make up 61.4% of the fan base, 3.2 percentage points more than the group average.

Compared with the other 129 objects in R&B, Mary J. Blige fans stand out for their interest in Lil' Kim, Dakota Fanning and Diddy.

Interest is seasonal: January, February and March account for 45% of the year's searches, November is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Lil' Kim, Dakota Fanning, Teyana Taylor, with strongest over-indexing on Lil' Kim (6.36× the country average).

Demographically, the Mary J. Blige audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

The typical Mary J. Blige fan in United States is more female, around 34.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lil' Kim.

Category: Music & Radio · Type: Person · Subtype: R&B

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
61.4%♀
38.6% male
Age
34.7
average years
Country rank
#8802
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mary J. Blige fans

61.4% are female, 38.6% are male, average age 34.7.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Mary J. Blige audience in United States
MetricValue
Female61.4%
Male38.6%
Average age34.7
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Mary J. Blige audience in United States
Age bracketShare%
16-2432%
25-3423%
35-4419%
45-5416%
55+10%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Mary J. Blige audience comes from United States.

Worldwide audience distribution share by country for Mary J. Blige
CountryShare
United States57.9%
United Kingdom5.8%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mary J. Blige fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K2.13×
02Georgia~200K2.10×
03Louisiana~100K2.09×
04Maryland~100K1.97×
05South Carolina~100K1.85×
06Alabama~100K1.83×
07North Carolina~200K1.73×
08Washington, District of Columbia~10K1.52×
09Delaware~20K1.48×
10New York~300K1.39×
11Virginia~100K1.31×
12New Jersey~100K1.28×
13Michigan~100K1.27×
14Tennessee~100K1.27×
15Connecticut~50K1.19×
16Nevada~40K1.19×
17Pennsylvania~200K1.18×
18Arkansas~40K1.17×
19Illinois~200K1.16×
20Ohio~100K1.16×
21Florida~300K1.12×
22Texas~300K1.08×
23Missouri~70K1.07×
24Indiana~70K0.94×
25Rhode Island~10K0.94×
26Kentucky~40K0.89×
27Massachusetts~60K0.87×
28Oklahoma~40K0.86×
29California~300K0.79×
30Wisconsin~50K0.73×
31Arizona~60K0.72×
32Kansas~20K0.72×
33West Virginia~10K0.67×
34Minnesota~40K0.66×
35New Mexico~10K0.66×
36Hawaii~10K0.66×
37Nebraska~10K0.65×
38Alaska~5K0.64×
39Colorado~40K0.62×
40Washington~50K0.60×
41Iowa~20K0.59×
42North Dakota~5K0.59×
43New Hampshire~8K0.58×
44Vermont~4K0.57×
45Maine~8K0.55×
46Oregon~20K0.54×
47South Dakota~5K0.54×
48Montana~6K0.50×
49Idaho~9K0.46×
50Utah~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Mary J. Blige, United States
0.42×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mary J. Blige audience vs. the country average
#·InterestCategoryAffinity×
01Lil' KimMusic & Radio6.36×
02Dakota FanningMovies & TV5.55×
03Teyana TaylorMovies & TV5.26×
04DiddyMusic & Radio4.20×
05ImdbMovies & TV3.75×
06Old-school hip hopMusic & Radio3.58×
07Britney SpearsMusic & Radio3.26×
08Sean CombsMusic & Radio3.06×
09Curly HairBeauty & Wellness2.92×
10Miami HeatSports2.62×
11Hair ExtensionsBeauty & Wellness2.47×
12YouTube MusicInternet & Social Media2.38×
13Lace wigBeauty & Wellness2.33×
14Underground hip hopMusic & Radio2.27×
15Michael JacksonMusic & Radio1.96×
16Gospel musicMusic & Radio1.90×
17WigBeauty & Wellness1.89×
18Contemporary R&BMusic & Radio1.71×
19Soul musicMusic & Radio1.55×
20GmailInternet & Social Media1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mary J. Blige audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mary J. Blige audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.22×
Need for SecurityCONSERVATISM1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mary J. Blige audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
PatriotismCONSERVATISM0.89×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More R&B audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mary J. Blige over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mary-j-blige-4281” · Methodology