Rascasse Audience Intelligence

PlayStation Network Target Market in United States

PlayStation Network has an estimated audience of 3.9M people in United States.

#919among brands in United States#183in Games

The average PlayStation Network fan in United States is 29.1 years old, more male, and lives primarily in California.

Interest is seasonal: February, September and December account for 39% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Waterworld, Felicity Jones, PlayStation Store, with strongest over-indexing on Waterworld (16.12× the country average).

Demographically, the PlayStation Network audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical PlayStation Network fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Waterworld.

Category: Games · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
26.7%♀
73.3% male
Age
29.1
average years
Country rank
#8371
among all objects in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of PlayStation Network

26.7% are female, 73.3% are male, average age 29.1.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for PlayStation Network audience in United States
MetricValue
Female26.7%
Male73.3%
Average age29.1
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the PlayStation Network audience in United States
Age bracketShare%
16-2450%
25-3424%
35-4413%
45-548%
55+5%
Fig. 04

Worldwide distribution

23.3%

of the worldwide PlayStation Network audience comes from United States.

Worldwide audience distribution share by country for PlayStation Network
CountryShare
United States23.3%
Germany6.7%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PlayStation Network customers by region in United States
#RegionReachAffinity×
01Mississippi~70K2.00×
02Louisiana~90K1.68×
03Arkansas~60K1.59×
04Oklahoma~70K1.46×
05West Virginia~30K1.45×
06Alabama~80K1.40×
07Kentucky~70K1.37×
08South Carolina~80K1.22×
09Ohio~200K1.19×
10Wyoming~8K1.19×
11Indiana~90K1.18×
12Missouri~80K1.18×
13Tennessee~100K1.16×
14Kansas~40K1.16×
15North Dakota~10K1.12×
16Texas~300K1.11×
17Iowa~40K1.11×
18North Carolina~100K1.10×
19Michigan~100K1.09×
20New Mexico~30K1.07×
21Georgia~100K1.05×
22Nebraska~20K1.01×
23South Dakota~10K1.01×
24Pennsylvania~100K0.97×
25Illinois~100K0.94×
26Virginia~90K0.94×
27Idaho~20K0.93×
28Nevada~30K0.92×
29Wisconsin~60K0.91×
30Montana~10K0.91×
31Maine~10K0.90×
32Colorado~60K0.89×
33Maryland~60K0.88×
34Delaware~10K0.88×
35Florida~200K0.87×
36Minnesota~50K0.80×
37Oregon~40K0.80×
38Alaska~7K0.80×
39Utah~30K0.79×
40New Hampshire~10K0.79×
41Rhode Island~10K0.78×
42Washington~70K0.74×
43California~300K0.73×
44New York~200K0.73×
45Connecticut~30K0.72×
46Vermont~5K0.71×
47New Jersey~80K0.70×
48Massachusetts~60K0.68×
49Arizona~60K0.65×
50Hawaii~10K0.60×
Fig. 06

Affinity by region

Affinity by region — PlayStation Network, United States
0.60×1.00×2.00×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PlayStation Network audience vs. the country average
#·InterestCategoryAffinity×
01WaterworldMovies & TV16.12×
02Felicity JonesMovies & TV14.87×
03PlayStation StoreGames12.08×
04Xbox Game PassGames11.53×
05EA SportsGames10.04×
06Grand Theft Auto VGames7.54×
07Counter-Strike: Global OffensiveGames7.03×
08League of LegendsGames6.25×
09Nintendo SwitchGames5.89×
10Massively multiplayer online gamesGames5.68×
11SteamGames5.52×
12Call of DutyGames5.47×
13TwitchGames5.16×
14Gaming computerTechnology & Electronics4.77×
15XboxGames4.50×
16Mobile gameGames4.23×
17PokémonGames3.91×
18FortniteGames3.87×
19GameStopGames3.65×
20FIFA World CupSports1.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PlayStation Network audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PlayStation Network audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.02×
Social Media UsageJOY1.47×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PlayStation Network audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
CreativityOPEN0.73×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Games audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PlayStation Network over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/playstation-network-43831” · Methodology