A data profile of the people who buy, follow and care about Symbol in Argentina — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 1,327,496 people in Argentina.
Symbol has an estimated audience of 1,327,496 people in Argentina. 69.5% are female, 30.5% are male, average age 39.4. Top brand affinities: Rail transport, Non-alcoholic beverage, Jessica Alba, Hello Kitty, Nobel Peace Prize.
Top brand affinities include Rail transport, Non-alcoholic beverage, Jessica Alba, with strongest over-indexing on Rail transport (1.51× the country average).
Demographically, the Symbol audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Symbol fan in Argentina is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Rail transport.
The key figures that characterise the Symbol profile in Argentina.
69.5% are female, 30.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 39.4 |
| Estimated audience size | 1,327,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Symbol audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
The strongest cross-interests of the Symbol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 02 | Detroit Tigers | Sports | 1.69× | ||
| 03 | Nobel Peace Prize | Politics & Society | 1.65× | ||
| 04 | Endangered species | Pets & Animals | 1.65× | ||
| 05 | Jessica Alba | Movies & TV | 1.64× | ||
| 06 | Milwaukee Brewers | Sports | 1.64× | ||
| 07 | Herbalism | Health | 1.60× | ||
| 08 | Holiday Inn | Travel & Leisure | 1.57× | ||
| 09 | Traditional medicine | Health | 1.55× | ||
| 10 | Chewing gum | Food & Beverages | 1.55× | ||
| 11 | Mineral water | Food & Beverages | 1.54× | ||
| 12 | Omio | Travel & Leisure | 1.53× | ||
| 13 | Health insurance | Business & Career | 1.53× | ||
| 14 | Hello Kitty | Kids & Family | 1.52× | ||
| 15 | Deportivo Alavés | Sports | 1.52× | ||
| 16 | Rail transport | Travel & Leisure | 1.51× | ||
| 17 | NASCAR | Sports | 1.51× | ||
| 18 | Employment agency | Business & Career | 1.51× | ||
| 19 | Medicinal plants | Health | 1.50× | ||
| 20 | Bohemianism | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.29× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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