A data profile of the people who buy, follow and care about Symbol in Italy — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 5,739,550 people in Italy.
Symbol has an estimated audience of 5,739,550 people in Italy. 62.5% are female, 37.5% are male, average age 38.5. Top brand affinities: Nonprofit organization, Tradition, Subscription business model, Zoo, Virtual reality.
Top brand affinities include Nonprofit organization, Tradition, Subscription business model, with strongest over-indexing on Nonprofit organization (1.61× the country average).
Demographically, the Symbol audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical Symbol fan in Italy is more female, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Symbol profile in Italy.
62.5% are female, 37.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.5 |
| Estimated audience size | 5,739,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Symbol audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
The strongest cross-interests of the Symbol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.15× | ||
| 02 | Medicinal plants | Health | 2.13× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.09× | ||
| 04 | Traditional medicine | Health | 2.04× | ||
| 05 | Toilet paper | Home & Garden | 1.88× | ||
| 06 | Baking powder | Food & Beverages | 1.84× | ||
| 07 | Cider | Food & Beverages | 1.77× | ||
| 08 | Subscription business model | Shopping | 1.72× | ||
| 09 | Sugar substitute | Food & Beverages | 1.72× | ||
| 10 | Mineral water | Food & Beverages | 1.69× | ||
| 11 | Office supplies | Business & Career | 1.63× | ||
| 12 | Nonprofit organization | Politics & Society | 1.61× | ||
| 13 | Rail transport | Travel & Leisure | 1.61× | ||
| 14 | Essential oil | Home & Garden | 1.60× | ||
| 15 | Children's literature | Literature | 1.57× | ||
| 16 | Snack food | Food & Beverages | 1.56× | ||
| 17 | Virtual reality | Technology & Electronics | 1.55× | ||
| 18 | Private equity | Business & Career | 1.53× | ||
| 19 | Zoo | Kids & Family | 1.52× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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