Symbol Audience in United States

Symbol has an estimated audience of 20,460,705 people in United States. 60.4% are female, 39.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Do it yourself (DIY), Art exhibition, New England Patriots, Natural skin care, New York Knicks.

The average Symbol fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Do it yourself (DIY), Art exhibition, New England Patriots, with strongest over-indexing on Do it yourself (DIY) (1.7× the country average). Demographically, the Symbol audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Symbol fans

Demographic split for Symbol audience in United States
MetricValue
Female60.4%
Male39.6%
Average age38.7
Estimated audience size20,460,705

Audience persona

The typical Symbol fan in United States is more female, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Symbol in United States
RegionReachAffinity
California3,223,7121.43×
Texas2,222,4481.26×
Florida1,707,4651.23×
New York1,241,7471.09×
Georgia757,2821.2×
Pennsylvania712,2401.03×
Illinois699,7411.03×
North Carolina699,6371.14×
Ohio579,8180.92×
Virginia557,9631.12×
Michigan531,6340.99×
New Jersey524,6701.01×
Arizona491,4691.18×
Washington489,8041.19×
Tennessee418,2401.02×
Maryland415,2171.18×
Massachusetts403,7841×
Indiana397,2641.06×
South Carolina319,4201.04×
Missouri305,8400.93×
Colorado302,7440.94×
Louisiana301,9721.14×
Alabama300,9541.05×
Minnesota275,2290.94×
Oklahoma274,2171.21×
Kentucky264,7411.03×
Wisconsin260,2050.85×
Oregon258,2251.1×
Nevada240,1641.21×
Connecticut197,9420.96×
Utah171,9000.94×
Mississippi165,6140.98×
Arkansas159,9230.95×
Kansas153,7380.95×
Iowa143,3450.85×
New Mexico108,7821.06×
Hawaii101,7311.16×
West Virginia95,0121×
Idaho94,4170.92×
Nebraska93,6860.91×
New Hampshire61,3880.76×
Rhode Island60,4600.93×
Maine59,4780.81×
Washington, District of Columbia52,8040.86×
Delaware50,4020.89×
Montana43,7830.77×
South Dakota39,2170.83×
Alaska37,4710.86×
North Dakota33,6290.8×
Vermont23,7240.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Symbol audience
BrandAffinityCategory
Do it yourself (DIY)1.7×Home & Garden
Art exhibition1.81×Arts & Culture
New England Patriots1.55×Sports
Natural skin care1.59×Beauty & Wellness
New York Knicks1.72×Sports
Luxury Lifestyle1.79×Shopping
Minecraft1.75×Games
Milwaukee Brewers1.6×Sports
Standup paddleboarding1.74×Sports
La Liga1.7×Sports
Diabetes mellitus type 2 awareness1.68×Health
Fanatics1.5×Fashion & Accessoires
Shōnen manga1.61×Literature
Primark1.83×Shopping
San Diego Padres1.89×Sports
Rip Curl3.78×Fashion & Accessoires
Minnesota Wild1.78×Sports
Charlotte Tilbury1.71×Beauty & Wellness
Bundesliga2.12×Sports
Harry Styles1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Symbol audience
TraitClusterScore
Risk AppetiteTHRILL1.39
SpiritualityBALANCE1.28
SustainabilityBALANCE1.25
Family OrientationCONSERVATISM1.24
MindfulnessBALANCE1.23
Design AffinityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Symbol
CountryShare
United States25.7%
Italy7.2%
Spain6.5%

See Symbol audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Symbol have in United States?

Symbol has an estimated audience of 20,460,705 people in United States, concentrated in California and Texas.

What is the gender split and age of Symbol fans?

60.4% of Symbol fans are female, 39.6% are male, with an average age of 38.7 years.

Which brands do Symbol fans like most?

Symbol fans show strongest brand affinity for Do it yourself (DIY) (1.7×), Art exhibition (1.81×), and New England Patriots (1.55×) over the country average.

Where do Symbol fans live in United States?

Symbol fans in United States are most concentrated in California (reach 3,223,712), Texas (reach 2,222,448), and Florida (reach 1,707,465). These three regions account for the largest share of the active audience.

What other brands do Symbol fans also like?

Beyond Symbol itself, the audience over-indexes on Art exhibition (1.81×), New England Patriots (1.55×), Natural skin care (1.59×), and New York Knicks (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.