Rascasse Audience Intelligence

Symbol Audience in United States

A data profile of the people who buy, follow and care about Symbol in United States — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 20,460,705 people in United States.

#1099among Topic in United States#91in Politics & Society

The average Symbol fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Non-alcoholic beverage, Detroit Tigers, with strongest over-indexing on Innovation (1.7× the country average).

Demographically, the Symbol audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Symbol fan in United States is more female, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Innovation.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Symbol profile in United States.

Audience size
20.5M
in United States
Gender
60.4%♀
39.6% male
Age
38.7
average years
Country rank
#1602
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Symbol fans

60.4% are female, 39.6% are male, average age 38.7.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Symbol audience in United States
MetricValue
Female60.4%
Male39.6%
Average age38.7
Estimated audience size20,460,705
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Symbol audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Symbol audience comes from United States.

Worldwide audience distribution share by country for Symbol
CountryShare
United States25.7%
Italy7.2%
Spain6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Symbol audience in United States is strongest.

Fig. 05

Top regions by affinity

Symbol fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.39×
02Texas~2M1.26×
03Louisiana~300K1.26×
04Nevada~200K1.21×
05Oklahoma~300K1.20×
06Arizona~500K1.18×
07Georgia~700K1.17×
08North Carolina~700K1.15×
09Kentucky~300K1.13×
10Hawaii~100K1.13×
11New Mexico~100K1.12×
12Florida~1.5M1.10×
13Maryland~400K1.09×
14Washington~400K1.08×
15Indiana~400K1.07×
16Alabama~300K1.07×
17Virginia~500K1.05×
18South Carolina~300K1.04×
19Pennsylvania~700K1.03×
20Mississippi~200K1.03×
21South Dakota~50K1.03×
22Illinois~700K1.02×
23Arkansas~200K1.02×
24North Dakota~40K1.01×
25Oregon~200K1.00×
26Kansas~200K1.00×
27Alaska~40K1.00×
28Tennessee~400K0.99×
29New York~1M0.98×
30New Jersey~500K0.98×
31West Virginia~90K0.98×
32Michigan~500K0.96×
33Missouri~300K0.96×
34Connecticut~200K0.96×
35Nebraska~100K0.96×
36Ohio~600K0.93×
37Idaho~100K0.93×
38Delaware~50K0.93×
39Massachusetts~400K0.92×
40Utah~200K0.92×
41Rhode Island~60K0.91×
42Minnesota~300K0.90×
43Colorado~300K0.89×
44Wisconsin~300K0.87×
45Iowa~100K0.86×
46Montana~50K0.84×
47Maine~60K0.80×
48New Hampshire~60K0.76×
49Washington, District of Columbia~50K0.76×
50Vermont~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Symbol, United States
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Symbol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Symbol audience
#·InterestCategoryAffinity×
01Atlético MadridSports2.47×
02Non-alcoholic beverageFood & Beverages2.10×
03Colorado RockiesSports2.00×
04HandballSports1.82×
05San Diego PadresSports1.80×
06Freedom of speechPolitics & Society1.72×
07InnovationBusiness & Career1.70×
08CappuccinoFood & Beverages1.65×
09PrimarkShopping1.65×
10Milwaukee BrewersSports1.64×
11Pittsburgh PiratesSports1.63×
12FanaticsFashion & Accessoires1.61×
13Christmas decorationHome & Garden1.61×
14Art DecoArts & Culture1.59×
15Rail transportTravel & Leisure1.55×
16Hello KittyKids & Family1.55×
17Microwave ovenHome & Garden1.54×
18Amazon KindleLiterature1.53×
19Detroit TigersSports1.52×
20Mineral waterFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Symbol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Symbol audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.48×
Community OrientationOPEN1.43×
Career OrientationPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Symbol audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Social Media UsageJOY0.90×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Symbol have in United States?

Symbol has an estimated audience of 20,460,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Symbol fans?

60.4% of Symbol fans are female, 39.6% are male, with an average age of 38.7 years.

03

Which brands do Symbol fans like most?

Symbol fans show strongest brand affinity for Innovation (1.7×), Non-alcoholic beverage (2.1×), and Detroit Tigers (1.52×) over the country average.

04

Where do Symbol fans live in United States?

Symbol fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Symbol fans also like?

Beyond Symbol itself, the audience over-indexes on Non-alcoholic beverage (2.1×), Detroit Tigers (1.52×), Rail transport (1.55×), and Microwave oven (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Symbol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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