A data profile of the people who buy, follow and care about Symbol in Brazil — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 4,848,785 people in Brazil.
Symbol has an estimated audience of 4,848,785 people in Brazil. 72.7% are female, 27.3% are male, average age 34.7. Top brand affinities: Instagram, Rock music, Country music, Pop music, Medicine.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (2.38× the country average).
Demographically, the Symbol audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Individualism, Tradition.
The typical Symbol fan in Brazil is more female, around 34.7 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Symbol profile in Brazil.
72.7% are female, 27.3% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 34.7 |
| Estimated audience size | 4,848,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Symbol audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
The strongest cross-interests of the Symbol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.68× | ||
| 02 | Pop music | Music & Radio | 2.53× | ||
| 03 | Internet & Social Media | 2.38× | |||
| 04 | Country music | Music & Radio | 2.38× | ||
| 05 | Hip hop music | Music & Radio | 2.38× | ||
| 06 | Medicine | Business & Career | 2.23× | ||
| 07 | Soul music | Music & Radio | 2.23× | ||
| 08 | Shopping malls | Shopping | 2.08× | ||
| 09 | Jazz music | Music & Radio | 2.08× | ||
| 10 | Action movies | Movies & TV | 2.08× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.90× | ||
| 12 | Fragrances | Beauty & Wellness | 1.79× | ||
| 13 | Basketball | Sports | 1.79× | ||
| 14 | Animated movies | Movies & TV | 1.79× | ||
| 15 | Heavy metal music | Music & Radio | 1.79× | ||
| 16 | Entrepreneurship | Business & Career | 1.64× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.64× | ||
| 18 | TV reality shows | Movies & TV | 1.64× | ||
| 19 | Microsoft | Technology & Electronics | 1.64× | ||
| 20 | Michael Jackson | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Tradition | CONSERVATISM | 1.26× | |
| Social Media Usage | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Urban Lifestyle | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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