Symbol Audience in Spain
Symbol has an estimated audience of 5,183,188 people in Spain. 65.6% are female, 34.4% are male, average age 42.4. Top brand affinities: Non-alcoholic beverage, SD Eibar, Baking powder, Deportivo Alavés, Travel insurance.
Top brand affinities include Non-alcoholic beverage, SD Eibar, Baking powder, with strongest over-indexing on Non-alcoholic beverage (1.95× the country average). Demographically, the Symbol audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Category: Politics & Society · Type: Topic
Demographics of Symbol fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.4 |
| Estimated audience size | 5,183,188 |
Audience persona
The typical Symbol fan in Spain is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
Top brand affinities of Symbol fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Non-alcoholic beverage | 1.95× | Food & Beverages |
| SD Eibar | 1.53× | Sports |
| Baking powder | 2.03× | Food & Beverages |
| Deportivo Alavés | 1.62× | Sports |
| Travel insurance | 1.78× | Travel & Leisure |
| Sandra Bullock | 1.52× | Movies & TV |
| Herbalism | 1.54× | Health |
| Individualism | 1.6× | Politics & Society |
| Salma Hayek | 1.52× | Movies & TV |
| G-Shock | 1.55× | Fashion & Accessoires |
| Convenience food | 1.67× | Food & Beverages |
| Monopoly (game) | 1.56× | Games |
| Traditional medicine | 1.61× | Health |
| Miele | 1.5× | Home & Garden |
| Nanotechnology | 1.53× | Business & Career |
| Cigar | 1.51× | Food & Beverages |
| Children's rights | 1.54× | Kids & Family |
| Hisense | 1.72× | Technology & Electronics |
| Toilet paper | 1.53× | Home & Garden |
| Luc Besson | 1.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.47 |
| Convenience Orientation | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.3 |
| Individualism | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
See Symbol audiences in other countries
More Politics & Society audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.