A data profile of the people who buy, follow and care about Symbol in Spain — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 5,183,188 people in Spain.
Symbol has an estimated audience of 5,183,188 people in Spain. 65.6% are female, 34.4% are male, average age 42.4. Top brand affinities: Non-alcoholic beverage, SD Eibar, Baking powder, Deportivo Alavés, Travel insurance.
Top brand affinities include Non-alcoholic beverage, SD Eibar, Baking powder, with strongest over-indexing on Non-alcoholic beverage (1.95× the country average).
Demographically, the Symbol audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Symbol fan in Spain is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Symbol profile in Spain.
65.6% are female, 34.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.4 |
| Estimated audience size | 5,183,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Symbol audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
The strongest cross-interests of the Symbol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 2.03× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.95× | ||
| 03 | Travel insurance | Travel & Leisure | 1.78× | ||
| 04 | Hisense | Technology & Electronics | 1.72× | ||
| 05 | Convenience food | Food & Beverages | 1.67× | ||
| 06 | Deportivo Alavés | Sports | 1.62× | ||
| 07 | Traditional medicine | Health | 1.61× | ||
| 08 | Individualism | Politics & Society | 1.60× | ||
| 09 | Monopoly (game) | Games | 1.56× | ||
| 10 | G-Shock | Fashion & Accessoires | 1.55× | ||
| 11 | Herbalism | Health | 1.54× | ||
| 12 | Children's rights | Kids & Family | 1.54× | ||
| 13 | San Diego Padres | Sports | 1.54× | ||
| 14 | SD Eibar | Sports | 1.53× | ||
| 15 | Nanotechnology | Business & Career | 1.53× | ||
| 16 | Toilet paper | Home & Garden | 1.53× | ||
| 17 | Sandra Bullock | Movies & TV | 1.52× | ||
| 18 | Salma Hayek | Movies & TV | 1.52× | ||
| 19 | Cigar | Food & Beverages | 1.51× | ||
| 20 | Miele | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Extroversion | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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