Rascasse Audience Intelligence

Symbol Audience in Germany

A data profile of the people who buy, follow and care about Symbol in Germany — modelled from more than twelve digital signal sources. Symbol has an estimated audience of 2,127,806 people in Germany.

#1829among Topic in Germany#109in Politics & Society

The average Symbol fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Millie Bobby Brown, Non-fiction books, Batman, with strongest over-indexing on Millie Bobby Brown (2.6× the country average).

Demographically, the Symbol audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Symbol fan in Germany is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Millie Bobby Brown.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Symbol profile in Germany.

Audience size
2.1M
in Germany
Gender
63.7%♀
36.3% male
Age
37.6
average years
Country rank
#3139
Topic in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Symbol fans

63.7% are female, 36.3% are male, average age 37.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Symbol audience in Germany
MetricValue
Female63.7%
Male36.3%
Average age37.6
Estimated audience size2,127,806
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Symbol audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Symbol audience comes from Germany.

Worldwide audience distribution share by country for Symbol
CountryShare
United States25.7%
Italy7.2%
Spain6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Symbol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Symbol fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.36×
02Bremen~20K1.18×
03Berlin~100K1.13×
04Baden-Württemberg~300K1.05×
05Nordrhein-Westfalen~500K1.04×
06Rheinland-Pfalz~100K0.99×
07Bayern~300K0.98×
08Niedersachsen~200K0.96×
09Brandenburg~60K0.96×
10Sachsen~100K0.95×
11Thüringen~50K0.95×
12Hamburg~50K0.95×
13Schleswig-Holstein~70K0.90×
14Sachsen-Anhalt~50K0.90×
15Mecklenburg-Vorpommern~40K0.88×
16Saarland~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Symbol, Germany
0.87×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Symbol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Symbol audience
#·InterestCategoryAffinity×
01Non-fiction booksLiterature2.98×
02Non-alcoholic beverageFood & Beverages2.67×
03Millie Bobby BrownMovies & TV2.60×
04Robert RedfordMovies & TV2.28×
05Dua LipaMusic & Radio2.25×
06Dog groomingPets & Animals2.10×
07LibraryLiterature2.06×
08Online food orderingFood & Beverages1.91×
09Lip glossBeauty & Wellness1.88×
10Veterinary medicineBusiness & Career1.86×
11SupermanMovies & TV1.75×
12Taylor SwiftMusic & Radio1.65×
13ReligionBusiness & Career1.61×
14DisneylandTravel & Leisure1.61×
15RedditInternet & Social Media1.59×
16BatmanMovies & TV1.56×
17Art museumArts & Culture1.56×
18Rail transportTravel & Leisure1.55×
19Public transportCars & Mobility1.54×
20MuseumArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Symbol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Symbol audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.50×
TraditionCONSERVATISM1.48×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Symbol audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
PatriotismCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Symbol have in Germany?

Symbol has an estimated audience of 2,127,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Symbol fans?

63.7% of Symbol fans are female, 36.3% are male, with an average age of 37.6 years.

03

Which brands do Symbol fans like most?

Symbol fans show strongest brand affinity for Millie Bobby Brown (2.6×), Non-fiction books (2.98×), and Batman (1.56×) over the country average.

04

Where do Symbol fans live in Germany?

Symbol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Symbol fans also like?

Beyond Symbol itself, the audience over-indexes on Non-fiction books (2.98×), Batman (1.56×), Superman (1.75×), and Reddit (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Symbol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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