Symbol Audience in Germany
Symbol has an estimated audience of 2,127,806 people in Germany. 63.7% are female, 36.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Spiegel Online, Do it yourself (DIY), Livemusic, Pet store.
The average Symbol fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Spiegel Online, Do it yourself (DIY), with strongest over-indexing on Harry Potter (1.5× the country average). Demographically, the Symbol audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Symbol fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 37.6 |
| Estimated audience size | 2,127,806 |
Audience persona
The typical Symbol fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,548 | 1.04× |
| Bayern | 353,284 | 1.03× |
| Baden-Württemberg | 320,013 | 1.1× |
| Hessen | 230,879 | 1.42× |
| Niedersachsen | 203,545 | 0.99× |
| Berlin | 116,267 | 1.22× |
| Rheinland-Pfalz | 106,821 | 1× |
| Sachsen | 93,566 | 0.9× |
| Schleswig-Holstein | 65,631 | 0.86× |
| Brandenburg | 58,382 | 0.88× |
| Thüringen | 48,453 | 0.89× |
| Hamburg | 46,784 | 0.97× |
| Sachsen-Anhalt | 45,205 | 0.82× |
| Mecklenburg-Vorpommern | 33,023 | 0.81× |
| Bremen | 21,989 | 1.21× |
| Saarland | 21,975 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.5× | Movies & TV |
| Spiegel Online | 1.77× | News |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Livemusic | 1.98× | Music & Radio |
| Pet store | 2.13× | Pets & Animals |
| Superman | 1.74× | Movies & TV |
| Art exhibition | 2.26× | Arts & Culture |
| Millie Bobby Brown | 2.47× | Movies & TV |
| Pet food | 1.7× | Pets & Animals |
| Contemporary art | 1.69× | Arts & Culture |
| Fine art | 1.9× | Business & Career |
| Museum | 1.59× | Arts & Culture |
| Etsy | 1.61× | Fashion & Accessoires |
| Modern architecture | 1.52× | Arts & Culture |
| Minecraft | 2.62× | Games |
| Disneyland | 1.93× | Travel & Leisure |
| Veterinary medicine | 1.53× | Business & Career |
| Natural foods | 1.77× | Food & Beverages |
| Non-fiction books | 1.99× | Literature |
| Sephora | 1.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.7 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Mindfulness | BALANCE | 1.58 |
| Sustainability | BALANCE | 1.3 |
| Extroversion | THRILL | 1.29 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Italy | 7.2% |
| Spain | 6.5% |
See Symbol audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Symbol have in Germany?
Symbol has an estimated audience of 2,127,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Symbol fans?
63.7% of Symbol fans are female, 36.3% are male, with an average age of 37.6 years.
Which brands do Symbol fans like most?
Symbol fans show strongest brand affinity for Harry Potter (1.5×), Spiegel Online (1.77×), and Do it yourself (DIY) (1.66×) over the country average.
Where do Symbol fans live in Germany?
Symbol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,548), Bayern (reach 353,284), and Baden-Württemberg (reach 320,013). These three regions account for the largest share of the active audience.
What other brands do Symbol fans also like?
Beyond Symbol itself, the audience over-indexes on Spiegel Online (1.77×), Do it yourself (DIY) (1.66×), Livemusic (1.98×), and Pet store (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Symbol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.