A data profile of the people who buy, follow and care about Libro in Austria — modelled from more than twelve digital signal sources. Libro has an estimated audience of 2,066,967 people in Austria.
The average Libro fan in Austria is 40.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Office supplies, Telecommuting, Hornbach, with strongest over-indexing on Office supplies (13.66× the country average).
Demographically, the Libro audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Libro fan in Austria is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Office supplies.
The key figures that characterise the Libro profile in Austria.
55.4% are female, 44.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 40.6 |
| Estimated audience size | 2,066,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
Where the Libro audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 1.44× | |
| 02 | Lower Austria | ~400K | 1.29× | |
| 03 | Salzburg | ~200K | 1.09× | |
| 04 | Burgenland | ~60K | 1.07× | |
| 05 | Styria | ~300K | 1.06× | |
| 06 | Upper Austria | ~300K | 1.04× | |
| 07 | Carinthia (state) | ~80K | 0.77× | |
| 08 | Vorarlberg | ~50K | 0.64× | |
| 09 | Tyrol | ~90K | 0.63× |
The strongest cross-interests of the Libro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office supplies | Business & Career | 13.66× | ||
| 02 | Telecommuting | Business & Career | 11.85× | ||
| 03 | First-time buyer | Shopping | 1.91× | ||
| 04 | Drawing | Home & Garden | 1.82× | ||
| 05 | Hornbach | Shopping | 1.74× | ||
| 06 | Mango | Shopping | 1.73× | ||
| 07 | Viral video | Internet & Social Media | 1.66× | ||
| 08 | Laptop | Technology & Electronics | 1.66× | ||
| 09 | Self-employment | Business & Career | 1.64× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 1.62× | ||
| 11 | Hardware store | Home & Garden | 1.62× | ||
| 12 | University | Business & Career | 1.59× | ||
| 13 | Instant messaging | Internet & Social Media | 1.58× | ||
| 14 | Contemporary R&B | Music & Radio | 1.57× | ||
| 15 | Austrian Airlines | Travel & Leisure | 1.56× | ||
| 16 | Charity and causes | Business & Career | 1.56× | ||
| 17 | Real property | Home & Garden | 1.55× | ||
| 18 | Fashion show | Fashion & Accessoires | 1.55× | ||
| 19 | Social media marketing | Business & Career | 1.54× | ||
| 20 | Italian cuisine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| DIY Mentality | THRILL | 1.39× | |
| Early Adopter Mentality | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.98× | |
| Sports Activity | POWER | 1.01× | |
| Patriotism | CONSERVATISM | 1.01× |
Libro's target market in Austria covers an estimated 2,066,967 people, concentrated in Vienna and Lower Austria.
55.4% of the Libro audience are female, 44.6% are male, with an average age of 40.6 years.
Libro fans show strongest brand affinity for Office supplies (13.66×), Telecommuting (11.85×), and Hornbach (1.74×) over the country average.
Libro fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Libro itself, the audience over-indexes on Telecommuting (11.85×), Hornbach (1.74×), Austrian Airlines (1.56×), and Drawing (1.82×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Libro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.