A data profile of the people who buy, follow and care about Volleyball in Austria — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 853,780 people in Austria.
The average Volleyball fan in Austria is 38.0 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Admiral Bundesliga, Galatasaray S.K., FIFA World Cup, with strongest over-indexing on Admiral Bundesliga (1.57× the country average).
Demographically, the Volleyball audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Volleyball fan in Austria is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Volleyball profile in Austria.
40.1% are female, 59.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 38.0 |
| Estimated audience size | 853,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Volleyball audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~100K | 1.08× | |
| 02 | Vorarlberg | ~30K | 1.06× | |
| 03 | Upper Austria | ~100K | 1.05× | |
| 04 | Tyrol | ~60K | 1.00× | |
| 05 | Carinthia (state) | ~40K | 1.00× | |
| 06 | Burgenland | ~20K | 1.00× | |
| 07 | Lower Austria | ~100K | 0.97× | |
| 08 | Vienna | ~200K | 0.93× | |
| 09 | Salzburg | ~50K | 0.92× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Galatasaray S.K. | Sports | 2.69× | ||
| 02 | Fenerbahçe S.K. | Sports | 2.69× | ||
| 03 | Fenerbahçe Men's Basketball | Sports | 2.68× | ||
| 04 | A.C. Milan | Sports | 2.19× | ||
| 05 | Sports club | Sports | 2.05× | ||
| 06 | Manchester City F.C. | Sports | 1.87× | ||
| 07 | UEFA Europa League | Sports | 1.78× | ||
| 08 | Bundesliga | Sports | 1.66× | ||
| 09 | Marko Arnautovic | Sports | 1.65× | ||
| 10 | LASK Linz | Sports | 1.64× | ||
| 11 | Austria national football team | Sports | 1.64× | ||
| 12 | Manchester United F.C. | Sports | 1.60× | ||
| 13 | Ralf Rangnick | Sports | 1.60× | ||
| 14 | David Alaba | Sports | 1.59× | ||
| 15 | Real Madrid C.F. | Sports | 1.58× | ||
| 16 | Admiral Bundesliga | Sports | 1.57× | ||
| 17 | Oliver Glasner | Sports | 1.56× | ||
| 18 | Premier League | Sports | 1.56× | ||
| 19 | FITINN | Sports | 1.55× | ||
| 20 | FIFA World Cup | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.26× | |
| Travelling | THRILL | 1.23× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.86× |
Volleyball has an estimated audience of 853,780 people in Austria, concentrated in Vienna and Lower Austria.
40.1% of Volleyball fans are female, 59.9% are male, with an average age of 38.0 years.
Volleyball fans show strongest brand affinity for Admiral Bundesliga (1.57×), Galatasaray S.K. (2.69×), and FIFA World Cup (1.54×) over the country average.
Volleyball fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on Galatasaray S.K. (2.69×), FIFA World Cup (1.54×), Real Madrid C.F. (1.58×), and Sports club (2.05×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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