A data profile of the people who buy, follow and care about CBS in Australia — modelled from more than twelve digital signal sources. CBS has an estimated audience of 2,482,853 people in Australia.
CBS has an estimated audience of 2,482,853 people in Australia. 55.9% are female, 44.1% are male, average age 42.7. Top brand affinities: Wikipedia, Radio, Nicole Kidman, Tabloid (newspaper format), Drew Barrymore.
Top brand affinities include Wikipedia, Radio, Nicole Kidman, with strongest over-indexing on Wikipedia (2.47× the country average).
Demographically, the CBS audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Individualism, Spirituality.
The typical CBS fan in Australia is more female, around 42.7 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the CBS profile in Australia.
55.9% are female, 44.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.7 |
| Estimated audience size | 2,482,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide CBS audience comes from Australia.
| Country | Share |
|---|---|
| United States | 64.9% |
| United Kingdom | 4.4% |
| Canada | 3.8% |
The strongest cross-interests of the CBS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Late-night talk show | Movies & TV | 3.81× | ||
| 02 | Drew Barrymore | Movies & TV | 3.78× | ||
| 03 | ellen degeneres | Movies & TV | 3.44× | ||
| 04 | Alvin and the Chipmunks | Music & Radio | 3.36× | ||
| 05 | Kevin Costner | Movies & TV | 2.89× | ||
| 06 | Tom Selleck | Movies & TV | 2.86× | ||
| 07 | Mission: Impossible | Movies & TV | 2.79× | ||
| 08 | Demi Moore | Movies & TV | 2.63× | ||
| 09 | Jason Momoa | Movies & TV | 2.55× | ||
| 10 | Wikipedia | Internet & Social Media | 2.47× | ||
| 11 | Alexandra Daddario | Movies & TV | 2.42× | ||
| 12 | Jason Bateman | Movies & TV | 2.23× | ||
| 13 | Nicole Kidman | Movies & TV | 2.14× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.88× | ||
| 15 | Public security | Politics & Society | 1.69× | ||
| 16 | Breakfast television | Movies & TV | 1.65× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.62× | ||
| 18 | ABC | Movies & TV | 1.62× | ||
| 19 | Radio | Technology & Electronics | 1.54× | ||
| 20 | Online newspaper | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.19× | |
| Spirituality | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Travelling | THRILL | 0.71× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for CBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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