A data profile of the people who buy, follow and care about Extended essay in Australia — modelled from more than twelve digital signal sources. Extended essay has an estimated audience of 1,923,365 people in Australia.
Extended essay has an estimated audience of 1,923,365 people in Australia. 62.8% are female, 37.2% are male, average age 38.3. Top brand affinities: Tabloid (newspaper format), Wikipedia, Kitchenware, High-net-worth individual, Family car.
Top brand affinities include Tabloid (newspaper format), Wikipedia, Kitchenware, with strongest over-indexing on Tabloid (newspaper format) (1.54× the country average).
Demographically, the Extended essay audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Extended essay fan in Australia is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Extended essay profile in Australia.
62.8% are female, 37.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 38.3 |
| Estimated audience size | 1,923,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Extended essay audience comes from Australia.
| Country | Share |
|---|---|
| United States | 38.7% |
| United Kingdom | 9.8% |
| Taiwan | 9.0% |
The strongest cross-interests of the Extended essay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 1.56× | ||
| 02 | Family car | Cars & Mobility | 1.56× | ||
| 03 | Snapped | Movies & TV | 1.56× | ||
| 04 | Made in Italy | Business & Career | 1.56× | ||
| 05 | Carcare | Cars & Mobility | 1.56× | ||
| 06 | Thai Airways | Travel & Leisure | 1.56× | ||
| 07 | City car | Cars & Mobility | 1.56× | ||
| 08 | Luxury Watches | Fashion & Accessoires | 1.56× | ||
| 09 | Marc Jacobs | Fashion & Accessoires | 1.56× | ||
| 10 | Omega | Fashion & Accessoires | 1.56× | ||
| 11 | Nathan Fillion | Movies & TV | 1.56× | ||
| 12 | Liam Neeson | Movies & TV | 1.55× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.54× | ||
| 14 | Antique car | Cars & Mobility | 1.54× | ||
| 15 | Wikipedia | Internet & Social Media | 1.53× | ||
| 16 | Alexandra Daddario | Movies & TV | 1.53× | ||
| 17 | Kitchenware | Home & Garden | 1.52× | ||
| 18 | Rotten Tomatoes | Movies & TV | 1.52× | ||
| 19 | Compact car | Cars & Mobility | 1.51× | ||
| 20 | Outlet store | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Mindfulness | BALANCE | 0.92× | |
| Creativity | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Extended essay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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