A data profile of the people who buy, follow and care about Kitchen utensil in Australia — modelled from more than twelve digital signal sources. Kitchen utensil has an estimated audience of 1,930,592 people in Australia.
The average Kitchen utensil fan in Australia is 46.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Kitchen utensil profile in Australia.
68.8% are female, 31.2% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 46.4 |
| Estimated audience size | 1,930,592 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Kitchen utensil audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 6.2% |
| United Kingdom | 4.4% |
Where the Kitchen utensil audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.03× | |
| 02 | Australian Capital Territory | ~40K | 1.03× | |
| 03 | Northern Territory | ~20K | 1.02× | |
| 04 | Queensland | ~500K | 0.99× | |
| 05 | Western Australia | ~200K | 0.98× | |
| 06 | Victoria | ~600K | 0.97× | |
| 07 | Tasmania | ~40K | 0.97× | |
| 08 | New South Wales | ~700K | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kitchen utensil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.