A data profile of the people who buy, follow and care about Oporto in Australia — modelled from more than twelve digital signal sources. Oporto has an estimated audience of 1,894,292 people in Australia.
Oporto has an estimated audience of 1,894,292 people in Australia. 59.9% are female, 40.1% are male, average age 42.9. Top brand affinities: Richard Marx, Demi Moore, Neil Diamond, Queen (band), Monster Hunter.
Top brand affinities include Richard Marx, Demi Moore, Neil Diamond, with strongest over-indexing on Richard Marx (1.54× the country average).
Demographically, the Oporto audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Oporto fan in Australia is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Richard Marx.
The key figures that characterise the Oporto profile in Australia.
59.9% are female, 40.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.9 |
| Estimated audience size | 1,894,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
The strongest cross-interests of the Oporto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Strokes | Music & Radio | 1.80× | ||
| 02 | Led Zeppelin | Music & Radio | 1.68× | ||
| 03 | Monster Hunter | Games | 1.67× | ||
| 04 | Tomorrowland | Music & Radio | 1.65× | ||
| 05 | Courtney Love | Music & Radio | 1.64× | ||
| 06 | Jessica Simpson | Music & Radio | 1.62× | ||
| 07 | Sting (musician) | Music & Radio | 1.62× | ||
| 08 | Daft Punk | Music & Radio | 1.59× | ||
| 09 | Carly Simon | Music & Radio | 1.58× | ||
| 10 | Queen (band) | Music & Radio | 1.57× | ||
| 11 | INXS | Music & Radio | 1.57× | ||
| 12 | Belinda Carlisle | Fashion & Accessoires | 1.56× | ||
| 13 | Neil Diamond | Music & Radio | 1.55× | ||
| 14 | Richard Marx | Music & Radio | 1.54× | ||
| 15 | Bee Gees | Music & Radio | 1.54× | ||
| 16 | Linda Ronstadt | Music & Radio | 1.54× | ||
| 17 | Demi Moore | Movies & TV | 1.53× | ||
| 18 | Yoko Ono | Music & Radio | 1.52× | ||
| 19 | Sarah Hyland | Movies & TV | 1.52× | ||
| 20 | Gary Oldman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Urban Lifestyle | OPEN | 1.11× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.86× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Oporto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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