A data profile of the people who buy, follow and care about Outlander (film) in Australia — modelled from more than twelve digital signal sources. Outlander (film) has an estimated audience of 626,967 people in Australia.
Outlander (film) has an estimated audience of 626,967 people in Australia. 65.9% are female, 34.1% are male, average age 43.2. Top brand affinities: Elle Fanning, Nicholas Hoult, Saoirse Ronan, Sam Heughan, Bill Nighy.
Top brand affinities include Elle Fanning, Nicholas Hoult, Saoirse Ronan, with strongest over-indexing on Elle Fanning (75.68× the country average).
Demographically, the Outlander (film) audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Tradition.
The typical Outlander (film) fan in Australia is more female, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Elle Fanning.
The key figures that characterise the Outlander (film) profile in Australia.
65.9% are female, 34.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.2 |
| Estimated audience size | 626,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Outlander (film) audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 12.0% |
| Germany | 10.0% |
The strongest cross-interests of the Outlander (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elle Fanning | Movies & TV | 75.68× | ||
| 02 | Nicholas Hoult | Movies & TV | 65.13× | ||
| 03 | Saoirse Ronan | Movies & TV | 56.75× | ||
| 04 | Sam Heughan | Movies & TV | 31.78× | ||
| 05 | Bill Nighy | Movies & TV | 27.15× | ||
| 06 | Olivia Colman | Movies & TV | 18.36× | ||
| 07 | Maggie Smith | Movies & TV | 16.63× | ||
| 08 | Downton Abbey | Movies & TV | 16.53× | ||
| 09 | Eddie Izzard | Movies & TV | 16.16× | ||
| 10 | Call the Midwife | Movies & TV | 12.07× | ||
| 11 | Christoph Waltz | Movies & TV | 10.05× | ||
| 12 | Scandal (TV series) | Movies & TV | 9.59× | ||
| 13 | Judi Dench | Movies & TV | 8.12× | ||
| 14 | Sam Neill | Movies & TV | 7.26× | ||
| 15 | Colin Firth | Movies & TV | 6.66× | ||
| 16 | Isla Fisher | Movies & TV | 6.44× | ||
| 17 | Love Actually | Movies & TV | 6.30× | ||
| 18 | Brendan Fraser | Movies & TV | 5.42× | ||
| 19 | Hugh Grant | Movies & TV | 5.23× | ||
| 20 | Keira Knightley | Movies & TV | 5.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.52× | |
| Tradition | CONSERVATISM | 1.42× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.82× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Outlander (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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