A data profile of the people who buy, follow and care about Physiology in Australia — modelled from more than twelve digital signal sources. Physiology has an estimated audience of 2,016,276 people in Australia.
Physiology has an estimated audience of 2,016,276 people in Australia. 68.3% are female, 31.7% are male, average age 43.4. Top brand affinities: Aldi, Wikipedia, Blanket, Innovation, Alternative medicine.
Top brand affinities include Aldi, Wikipedia, Blanket, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Physiology audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Physiology fan in Australia is more female, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Physiology profile in Australia.
68.3% are female, 31.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.4 |
| Estimated audience size | 2,016,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Physiology audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 5.7% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Physiology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.23× | ||
| 02 | Blanket | Home & Garden | 1.96× | ||
| 03 | Aerobics | Sports | 1.93× | ||
| 04 | Hypermarket | Shopping | 1.88× | ||
| 05 | Microwave oven | Home & Garden | 1.79× | ||
| 06 | Cappuccino | Food & Beverages | 1.75× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 08 | Herbalism | Health | 1.73× | ||
| 09 | MyFitnessPal | Sports | 1.73× | ||
| 10 | Day spa | Beauty & Wellness | 1.72× | ||
| 11 | Innovation | Business & Career | 1.68× | ||
| 12 | Traditional medicine | Health | 1.68× | ||
| 13 | Alternative medicine | Business & Career | 1.67× | ||
| 14 | Employment agency | Business & Career | 1.63× | ||
| 15 | Window blind | Home & Garden | 1.61× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.60× | ||
| 17 | Aldi | Shopping | 1.59× | ||
| 18 | Public security | Politics & Society | 1.59× | ||
| 19 | TK Maxx | Shopping | 1.54× | ||
| 20 | Fertilizer | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Physiology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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