A data profile of the people who buy, follow and care about Benelux in Belgium — modelled from more than twelve digital signal sources. Benelux has an estimated audience of 3,730,827 people in Belgium.
The average Benelux fan in Belgium is 40.3 years old, balanced, and lives primarily in Brussels.
The audience is concentrated in Brussels, Antwerp, East Flanders.
Demographically, the Benelux audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The key figures that characterise the Benelux profile in Belgium.
53.6% are female, 46.4% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.3 |
| Estimated audience size | 3,730,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Benelux audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 50.5% |
| Belgium | 37.4% |
| France | 3.0% |
Where the Benelux audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~400K | 1.66× | |
| 02 | Flemish Brabant | ~400K | 1.13× | |
| 03 | Luxembourg | ~100K | 1.04× | |
| 04 | Antwerp | ~400K | 0.99× | |
| 05 | East Flanders | ~400K | 0.95× | |
| 06 | Liege | ~300K | 0.95× | |
| 07 | Walloon Brabant | ~90K | 0.95× | |
| 08 | West Flanders | ~300K | 0.92× | |
| 09 | Hainaut | ~300K | 0.86× | |
| 10 | Province of Namur | ~100K | 0.85× | |
| 11 | Limburg | ~100K | 0.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.12× | |
| Risk Appetite | THRILL | 1.11× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Benelux. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.