Rascasse Audience Intelligence

Brussels Audience in Belgium

A data profile of the people who buy, follow and care about Brussels in Belgium — modelled from more than twelve digital signal sources. Brussels has an estimated audience of 4,668,635 people in Belgium.

#4among POI in Belgium#4in Travel & Leisure

Brussels has an estimated audience of 4,668,635 people in Belgium. 54.3% are female, 45.7% are male, average age 39.7.

Demographically, the Brussels audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Brussels profile in Belgium.

Audience size
4.7M
in Belgium
Gender
54.3%♀
45.7% male
Age
39.7
average years
Country rank
#69
POI in Belgium
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brussels fans

54.3% are female, 45.7% are male, average age 39.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Brussels audience in Belgium
MetricValue
Female54.3%
Male45.7%
Average age39.7
Estimated audience size4,668,635
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Brussels audience in Belgium
Age bracketShare%
16-1920%
20-2919%
30-3917%
40-4921%
50+22%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Brussels audience comes from Belgium.

Worldwide audience distribution share by country for Brussels
CountryShare
Belgium35.6%
United States14.4%
France13.4%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brussels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brussels audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Career OrientationPOWER1.00×
Urban LifestyleOPEN0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brussels audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.95×
Career OrientationPOWER1.00×
Luxury OrientationPREMIUM1.03×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Belgium who actively search for Brussels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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