Brussels Audience in United States
Brussels has an estimated audience of 1,887,250 people in United States. 65.8% are female, 34.2% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Alaska, Nebraska, Sinaloa, CAC 40, Nasal cavity.
The average Brussels fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Nebraska, Sinaloa, with strongest over-indexing on Alaska (1.52× the country average). Demographically, the Brussels audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Brussels fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 36.0 |
| Estimated audience size | 1,887,250 |
Audience persona
The typical Brussels fan in United States is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 283,335 | 1.37× |
| New York | 183,853 | 1.74× |
| Texas | 160,584 | 0.99× |
| Florida | 140,204 | 1.1× |
| Illinois | 85,211 | 1.36× |
| Virginia | 69,022 | 1.5× |
| New Jersey | 67,182 | 1.4× |
| Pennsylvania | 65,613 | 1.03× |
| Massachusetts | 59,391 | 1.6× |
| North Carolina | 59,269 | 1.04× |
| Georgia | 57,510 | 0.99× |
| Washington | 52,021 | 1.37× |
| Ohio | 48,946 | 0.84× |
| Michigan | 42,155 | 0.85× |
| Maryland | 41,238 | 1.27× |
| Colorado | 35,782 | 1.2× |
| Arizona | 33,913 | 0.88× |
| Tennessee | 30,695 | 0.81× |
| Wisconsin | 29,769 | 1.05× |
| Minnesota | 27,733 | 1.03× |
| Missouri | 25,651 | 0.84× |
| Indiana | 25,417 | 0.74× |
| South Carolina | 23,039 | 0.81× |
| Connecticut | 21,955 | 1.16× |
| Oregon | 21,829 | 1.01× |
| Washington, District of Columbia | 18,848 | 3.32× |
| Alabama | 17,033 | 0.65× |
| Louisiana | 16,891 | 0.69× |
| Utah | 16,838 | 1× |
| Kentucky | 16,754 | 0.71× |
| Nevada | 15,890 | 0.87× |
| Oklahoma | 14,724 | 0.7× |
| Iowa | 11,517 | 0.74× |
| Kansas | 11,201 | 0.75× |
| Arkansas | 10,652 | 0.69× |
| Mississippi | 8,253 | 0.53× |
| Hawaii | 7,749 | 0.96× |
| New Hampshire | 7,591 | 1.02× |
| Idaho | 7,499 | 0.79× |
| Nebraska | 6,949 | 0.73× |
| Maine | 6,866 | 1.02× |
| Rhode Island | 6,631 | 1.1× |
| New Mexico | 6,328 | 0.67× |
| West Virginia | 5,121 | 0.58× |
| Delaware | 4,473 | 0.86× |
| Montana | 4,436 | 0.85× |
| Vermont | 3,705 | 1.12× |
| Alaska | 3,100 | 0.77× |
| South Dakota | 2,649 | 0.61× |
| North Dakota | 2,633 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.52× | Travel & Leisure |
| Nebraska | 1.51× | Travel & Leisure |
| Sinaloa | 1.61× | Travel & Leisure |
| CAC 40 | 1.69× | Business & Career |
| Nasal cavity | 2.46× | Health |
| Tierra Cali | 2.12× | Travel & Leisure |
| Buenavista (Madrid) | 2.31× | Travel & Leisure |
| Tuscany | 1.56× | Travel & Leisure |
| Temple Grandin | 1.68× | Literature |
| Julio Cesar Chavez Jr. | 1.51× | Sports |
| Jabberwocky (band) | 1.76× | Music & Radio |
| JC Whitney | 2.9× | Shopping |
| Bulacan | 2.96× | Travel & Leisure |
| New York Harbor | 2.21× | Travel & Leisure |
| Jonathan Davis | 1.59× | Music & Radio |
| Hypothec | 1.98× | Business & Career |
| Ural Mountains | 1.92× | Travel & Leisure |
| Cacique | 1.52× | Food & Beverages |
| Cadmium | 1.99× | Business & Career |
| Cadena SER | 1.89× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.05 |
| Sports Activity | POWER | 1.97 |
| Luxury Orientation | PREMIUM | 1.77 |
| Travelling | THRILL | 1.65 |
| Quality Awareness | PREMIUM | 1.37 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 35.7% |
| United States | 14.4% |
| France | 13.4% |
See Brussels audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Brussels have in United States?
Brussels has an estimated audience of 1,887,250 people in United States, concentrated in California and New York.
What is the gender split and age of Brussels fans?
65.8% of Brussels fans are female, 34.2% are male, with an average age of 36.0 years.
Which brands do Brussels fans like most?
Brussels fans show strongest brand affinity for Alaska (1.52×), Nebraska (1.51×), and Sinaloa (1.61×) over the country average.
Where do Brussels fans live in United States?
Brussels fans in United States are most concentrated in California (reach 283,335), New York (reach 183,853), and Texas (reach 160,584). These three regions account for the largest share of the active audience.
What other brands do Brussels fans also like?
Beyond Brussels itself, the audience over-indexes on Nebraska (1.51×), Sinaloa (1.61×), CAC 40 (1.69×), and Nasal cavity (2.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brussels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.