Rascasse Audience Intelligence

Brussels Audience in United States

A data profile of the people who buy, follow and care about Brussels in United States — modelled from more than twelve digital signal sources. Brussels has an estimated audience of 1,887,250 people in United States.

#1188among POI in United States#1163in Travel & Leisure

The average Brussels fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Non-alcoholic beverage, Britney Spears, Eyewear, with strongest over-indexing on Non-alcoholic beverage (2.93× the country average).

Demographically, the Brussels audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brussels fan in United States is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brussels profile in United States.

Audience size
1.9M
in United States
Gender
65.8%♀
34.2% male
Age
36.0
average years
Country rank
#14909
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brussels fans

65.8% are female, 34.2% are male, average age 36.0.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Brussels audience in United States
MetricValue
Female65.8%
Male34.2%
Average age36.0
Estimated audience size1,887,250
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Brussels audience in United States
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4920%
50+11%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Brussels audience comes from United States.

Worldwide audience distribution share by country for Brussels
CountryShare
Belgium35.6%
United States14.4%
France13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brussels audience in United States is strongest.

Fig. 05

Top regions by affinity

Brussels fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.01×
02New York~200K1.57×
03Massachusetts~60K1.53×
04Virginia~70K1.42×
05Wisconsin~40K1.42×
06New Jersey~60K1.35×
07California~300K1.29×
08Illinois~80K1.29×
09Washington~50K1.29×
10Maryland~40K1.23×
11Vermont~4K1.17×
12Colorado~30K1.14×
13Connecticut~20K1.11×
14Rhode Island~7K1.10×
15Florida~100K1.06×
16New Hampshire~8K1.06×
17Maine~7K1.04×
18Oregon~20K1.03×
19Minnesota~30K1.01×
20Pennsylvania~60K1.00×
21North Carolina~60K0.99×
22Utah~20K0.99×
23Georgia~60K0.98×
24Hawaii~8K0.98×
25Texas~200K0.93×
26Missouri~30K0.93×
27Alaska~4K0.91×
28Montana~5K0.90×
29Delaware~5K0.89×
30Arizona~30K0.88×
31Nevada~20K0.85×
32Kansas~10K0.85×
33Idaho~8K0.85×
34Tennessee~30K0.83×
35Michigan~40K0.82×
36South Carolina~20K0.82×
37North Dakota~3K0.81×
38Ohio~50K0.80×
39Iowa~10K0.79×
40Nebraska~7K0.79×
41South Dakota~3K0.77×
42Louisiana~20K0.76×
43New Mexico~7K0.76×
44Indiana~30K0.74×
45Kentucky~20K0.74×
46Oklahoma~20K0.73×
47Arkansas~10K0.71×
48Alabama~20K0.70×
49West Virginia~6K0.69×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Brussels, United States
0.61×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brussels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brussels audience
#·InterestCategoryAffinity×
01Malt whiskyFood & Beverages2.96×
02Non-alcoholic beverageFood & Beverages2.93×
03Kate HudsonMovies & TV2.06×
04ButcherFood & Beverages2.03×
05Single malt whiskyFood & Beverages2.02×
06EyewearFashion & Accessoires1.92×
07Standup paddleboardingSports1.91×
08EspressoFood & Beverages1.89×
09Garden centreHome & Garden1.83×
10Britney SpearsMusic & Radio1.81×
11Day spaBeauty & Wellness1.78×
12Private equityBusiness & Career1.76×
13JumpsuitFashion & Accessoires1.72×
14Minnesota WildSports1.70×
15Backpacking (travel)Travel & Leisure1.68×
16Lane BryantFashion & Accessoires1.65×
17Rail transportTravel & Leisure1.60×
18PubFood & Beverages1.56×
19Jessica AlbaMovies & TV1.55×
20Diet foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brussels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brussels audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.46×
Career OrientationPOWER1.46×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brussels audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.68×
Social Media UsageJOY0.72×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brussels have in United States?

Brussels has an estimated audience of 1,887,250 people in United States, concentrated in California and New York.

02

What is the gender split and age of Brussels fans?

65.8% of Brussels fans are female, 34.2% are male, with an average age of 36.0 years.

03

Which brands do Brussels fans like most?

Brussels fans show strongest brand affinity for Non-alcoholic beverage (2.93×), Britney Spears (1.81×), and Eyewear (1.92×) over the country average.

04

Where do Brussels fans live in United States?

Brussels fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brussels fans also like?

Beyond Brussels itself, the audience over-indexes on Britney Spears (1.81×), Eyewear (1.92×), Rail transport (1.6×), and Espresso (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Brussels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brussels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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