Rascasse Audience Intelligence

Brussels Audience in Germany

A data profile of the people who buy, follow and care about Brussels in Germany — modelled from more than twelve digital signal sources. Brussels has an estimated audience of 363,186 people in Germany.

#1387among POI in Germany#1210in Travel & Leisure

The average Brussels fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Non-alcoholic beverage, Online newspaper, Ryanair, with strongest over-indexing on Non-alcoholic beverage (4.21× the country average).

Demographically, the Brussels audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brussels fan in Germany is more male, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brussels profile in Germany.

Audience size
363K
in Germany
Gender
40.5%♀
59.5% male
Age
37.3
average years
Country rank
#15120
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brussels fans

40.5% are female, 59.5% are male, average age 37.3.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Brussels audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age37.3
Estimated audience size363,186
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Brussels audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Brussels audience comes from Germany.

Worldwide audience distribution share by country for Brussels
CountryShare
Belgium35.6%
United States14.4%
France13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brussels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brussels fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.02×
02Hessen~50K1.80×
03Nordrhein-Westfalen~100K1.47×
04Rheinland-Pfalz~30K1.40×
05Hamburg~10K1.19×
06Bremen~4K1.13×
07Bayern~60K0.96×
08Baden-Württemberg~50K0.96×
09Saarland~4K0.96×
10Brandenburg~8K0.71×
11Niedersachsen~20K0.66×
12Schleswig-Holstein~8K0.65×
13Thüringen~6K0.63×
14Sachsen~10K0.62×
15Sachsen-Anhalt~6K0.60×
16Mecklenburg-Vorpommern~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Brussels, Germany
0.57×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brussels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brussels audience
#·InterestCategoryAffinity×
01Organic chemistryBusiness & Career6.44×
02Non-alcoholic beverageFood & Beverages4.21×
03Sandra BullockMovies & TV3.49×
04Ryan GoslingMovies & TV3.26×
05Meghan MarkleFashion & Accessoires3.21×
06Tom CruiseMovies & TV3.11×
07Arnold SchwarzeneggerMovies & TV3.06×
08Motor oilCars & Mobility2.84×
09Tour de FranceSports2.58×
10Public transportCars & Mobility2.48×
11Der TagesspiegelNews2.18×
12Solar energyHome & Garden2.07×
13Online newspaperNews2.00×
14PostbankBusiness & Career1.87×
15FlixBusCars & Mobility1.78×
16RyanairTravel & Leisure1.71×
17RedditInternet & Social Media1.68×
18ReligionBusiness & Career1.65×
19Efficient energy useTechnology & Electronics1.56×
20InnovationBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brussels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brussels audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
IndividualismJOY1.67×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brussels audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brussels have in Germany?

Brussels has an estimated audience of 363,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brussels fans?

40.5% of Brussels fans are female, 59.5% are male, with an average age of 37.3 years.

03

Which brands do Brussels fans like most?

Brussels fans show strongest brand affinity for Non-alcoholic beverage (4.21×), Online newspaper (2×), and Ryanair (1.71×) over the country average.

04

Where do Brussels fans live in Germany?

Brussels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Hessen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Brussels fans also like?

Beyond Brussels itself, the audience over-indexes on Online newspaper (2×), Ryanair (1.71×), Postbank (1.87×), and Tour de France (2.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Brussels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brussels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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