A data profile of the people who buy, follow and care about French Community of Belgium in Belgium — modelled from more than twelve digital signal sources. French Community of Belgium has an estimated audience of 1,518,614 people in Belgium.
French Community of Belgium has an estimated audience of 1,518,614 people in Belgium. 53.6% are female, 46.4% are male, average age 41.0. Top brand affinities: Royale Union Saint-Gilloise, Standard Liège, L'Équipe, Fnac, Vincent Kompany.
Top brand affinities include Royale Union Saint-Gilloise, Standard Liège, L'Équipe, with strongest over-indexing on Royale Union Saint-Gilloise (2.81× the country average).
Demographically, the French Community of Belgium audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical French Community of Belgium fan in Belgium is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Royale Union Saint-Gilloise.
The key figures that characterise the French Community of Belgium profile in Belgium.
53.6% are female, 46.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.0 |
| Estimated audience size | 1,518,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
The strongest cross-interests of the French Community of Belgium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vincent Kompany | Sports | 3.18× | ||
| 02 | Romelu Lukaku | Sports | 3.18× | ||
| 03 | Simon Mignolet | Sports | 3.18× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 3.18× | ||
| 05 | L'Équipe | Sports | 3.13× | ||
| 06 | Royale Union Saint-Gilloise | Sports | 2.81× | ||
| 07 | Cercle Brugge K.S.V. | Sports | 2.81× | ||
| 08 | Belgian Pro League | Sports | 2.81× | ||
| 09 | Kevin De Bruyne | Sports | 2.46× | ||
| 10 | Stuttgart | Travel & Leisure | 2.31× | ||
| 11 | New York City | Travel & Leisure | 2.16× | ||
| 12 | Unibet | Games | 2.10× | ||
| 13 | Standard Liège | Sports | 2.07× | ||
| 14 | Mixed martial arts | Sports | 2.00× | ||
| 15 | Motorsport | Cars & Mobility | 1.80× | ||
| 16 | Innovation | Business & Career | 1.70× | ||
| 17 | Pizza | Food & Beverages | 1.70× | ||
| 18 | Fnac | Shopping | 1.67× | ||
| 19 | Casino | Games | 1.66× | ||
| 20 | Video on demand | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Spirituality | BALANCE | 1.40× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.76× | |
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for French Community of Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.