Rascasse Audience Intelligence

Lego Ninjago: Masters of Spinjitzu Viewer Demographics in United States

Lego Ninjago: Masters of Spinjitzu has an estimated audience of 183K people in United States.

#6192among movies & series in United States#11311in Movies & TV

The average Lego Ninjago: Masters of Spinjitzu fan in United States is 40.2 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Rio 2, Lego City, The Lego Movie, with strongest over-indexing on Rio 2 (304.84× the country average).

Demographically, the Lego Ninjago: Masters of Spinjitzu audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

The typical Lego Ninjago: Masters of Spinjitzu fan in United States is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Rio 2.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
183K
in United States
Gender
47.9%♀
52.1% male
Age
40.2
average years
Country rank
#63987
among all objects in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Lego Ninjago: Masters of Spinjitzu viewers

47.9% are female, 52.1% are male, average age 40.2.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Lego Ninjago: Masters of Spinjitzu audience in United States
MetricValue
Female47.9%
Male52.1%
Average age40.2
Estimated audience size183K
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Lego Ninjago: Masters of Spinjitzu audience in United States
Age bracketShare%
16-2411%
25-3422%
35-4432%
45-5420%
55+15%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Lego Ninjago: Masters of Spinjitzu audience comes from United States.

Worldwide audience distribution share by country for Lego Ninjago: Masters of Spinjitzu
CountryShare
United States31.8%
Germany10.0%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lego Ninjago: Masters of Spinjitzu fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~5K1.39×
02Utah~2K1.33×
03Texas~10K1.18×
04Wyoming<1K1.14×
05Oklahoma~2K1.13×
06North Dakota<1K1.13×
07Idaho~1K1.11×
08Arkansas~2K1.10×
09Virginia~5K1.09×
10Alaska<1K1.09×
11Georgia~7K1.08×
12Connecticut~2K1.08×
13Vermont<1K1.08×
14South Dakota<1K1.07×
15Washington~4K1.05×
16Wisconsin~3K1.05×
17Missouri~4K1.04×
18North Carolina~6K1.03×
19Maryland~3K1.03×
20Oregon~2K1.03×
21Kansas~2K1.02×
22Kentucky~3K1.01×
23Iowa~2K1.01×
24South Carolina~3K1.00×
25Mississippi~2K0.99×
26Nebraska~1K0.99×
27Maine<1K0.99×
28Montana<1K0.99×
29Rhode Island<1K0.99×
30Florida~10K0.98×
31Tennessee~4K0.98×
32West Virginia<1K0.98×
33Hawaii<1K0.98×
34Delaware<1K0.98×
35Colorado~3K0.97×
36New Mexico~1K0.97×
37Ohio~6K0.96×
38Michigan~5K0.95×
39New Jersey~5K0.94×
40Alabama~3K0.94×
41Nevada~2K0.94×
42New Hampshire<1K0.94×
43New York~10K0.93×
44Pennsylvania~7K0.93×
45Louisiana~2K0.91×
46Massachusetts~3K0.87×
47Illinois~6K0.82×
48Minnesota~3K0.82×
49California~20K0.75×
50Arizona~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Lego Ninjago: Masters of Spinjitzu, United States
0.75×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lego Ninjago: Masters of Spinjitzu audience vs. the country average
#·InterestCategoryAffinity×
01Rio 2Movies & TV304.84×
02Lego CityKids & Family132.21×
03The Lego MovieMovies & TV65.59×
04Doodle JumpGames58.95×
05Super Mario GalaxyGames57.38×
06Lego Harry PotterMovies & TV29.97×
07Lego BatmanKids & Family27.41×
08Hotel TransylvaniaMovies & TV25.78×
09LegolandTravel & Leisure20.00×
10Alvin and the ChipmunksMusic & Radio20.00×
11Brooklyn Nine-NineMovies & TV20.00×
12Steven UniverseMovies & TV17.60×
13Mario KartGames15.83×
14Zachary LeviMovies & TV15.66×
15Guardians of the Galaxy (film)Movies & TV11.85×
16Disneyland ParisTravel & Leisure11.01×
17LegoKids & Family9.74×
18Peppa PigKids & Family7.64×
19Collectible card gameGames6.47×
20MinecraftGames5.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lego Ninjago: Masters of Spinjitzu audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lego Ninjago: Masters of Spinjitzu audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.28×
Social Media UsageJOY1.27×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lego Ninjago: Masters of Spinjitzu audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lego Ninjago: Masters of Spinjitzu over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/lego-ninjago-masters-of-spinjitzu-86272” · Methodology