A data profile of the people who buy, follow and care about Mercedes-Benz in Belgium — modelled from more than twelve digital signal sources. Mercedes-Benz has an estimated audience of 1,194,039 people in Belgium.
Mercedes-Benz has an estimated audience of 1,194,039 people in Belgium. 32.9% are female, 67.1% are male, average age 42.7. Top brand affinities: AutoScout24, SUVs, CAC 40, BMW, Used car.
Top brand affinities include AutoScout24, SUVs, CAC 40, with strongest over-indexing on AutoScout24 (1.99× the country average).
Demographically, the Mercedes-Benz audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Mercedes-Benz fan in Belgium is more male, around 42.7 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Mercedes-Benz profile in Belgium.
32.9% are female, 67.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 42.7 |
| Estimated audience size | 1,194,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Mercedes-Benz audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.7% |
| Italy | 5.6% |
The strongest cross-interests of the Mercedes-Benz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.03× | ||
| 02 | Cardoen | Cars & Mobility | 2.01× | ||
| 03 | AutoScout24 | Cars & Mobility | 1.99× | ||
| 04 | Škoda Auto | Cars & Mobility | 1.86× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 1.82× | ||
| 06 | Tesla Motors | Cars & Mobility | 1.81× | ||
| 07 | Peugeot | Cars & Mobility | 1.75× | ||
| 08 | SUVs | Cars & Mobility | 1.73× | ||
| 09 | CAC 40 | Business & Career | 1.71× | ||
| 10 | Hybrids | Cars & Mobility | 1.71× | ||
| 11 | Volkswagen | Cars & Mobility | 1.67× | ||
| 12 | Trucks | Cars & Mobility | 1.65× | ||
| 13 | Renault | Cars & Mobility | 1.64× | ||
| 14 | Audi | Cars & Mobility | 1.62× | ||
| 15 | BMW | Cars & Mobility | 1.61× | ||
| 16 | Solar energy | Home & Garden | 1.58× | ||
| 17 | Solar panel | Home & Garden | 1.57× | ||
| 18 | Electric car | Cars & Mobility | 1.55× | ||
| 19 | Air conditioning | Technology & Electronics | 1.55× | ||
| 20 | Porsche | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Travelling | THRILL | 0.94× | |
| Early Adopter Mentality | POWER | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Pet Ownership | JOY | 0.68× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mercedes-Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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