A data profile of the people who buy, follow and care about Vonovia in Belgium — modelled from more than twelve digital signal sources. Vonovia has an estimated audience of 7,236 people in Belgium.
The average Vonovia fan in Belgium is 41.6 years old, more male, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Hainaut.
Top brand affinities include Innovation, First-time buyer, Terraced house, with strongest over-indexing on Innovation (1.73× the country average).
Demographically, the Vonovia audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Vonovia fan in Belgium is more male, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Vonovia profile in Belgium.
42.9% are female, 57.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 41.6 |
| Estimated audience size | 7,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 30% |
of the worldwide Vonovia audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 91.0% |
| Austria | 1.3% |
| Switzerland | 0.8% |
Where the Vonovia audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | <1K | 1.33× | |
| 02 | Liege | <1K | 1.05× | |
| 03 | Flemish Brabant | <1K | 1.02× | |
| 04 | Walloon Brabant | <1K | 1.02× | |
| 05 | Luxembourg | <1K | 1.02× | |
| 06 | East Flanders | <1K | 0.99× | |
| 07 | West Flanders | <1K | 0.98× | |
| 08 | Antwerp | <1K | 0.97× | |
| 09 | Province of Namur | <1K | 0.97× | |
| 10 | Limburg | <1K | 0.96× | |
| 11 | Hainaut | <1K | 0.92× |
The strongest cross-interests of the Vonovia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bayer 04 Leverkusen | Sports | 8.30× | ||
| 02 | FIFA World Cup Trophy | Sports | 7.29× | ||
| 03 | Terraced house | Home & Garden | 3.10× | ||
| 04 | Single-family detached home | Home & Garden | 2.77× | ||
| 05 | Real estate investing | Business & Career | 2.26× | ||
| 06 | First-time buyer | Shopping | 2.04× | ||
| 07 | Kevin De Bruyne | Sports | 2.03× | ||
| 08 | Mortgage loans | Business & Career | 1.93× | ||
| 09 | Sustainable energy | Home & Garden | 1.89× | ||
| 10 | Luxury real estate | Business & Career | 1.86× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.76× | ||
| 12 | Innovation | Business & Career | 1.73× | ||
| 13 | Renewable energy | Business & Career | 1.70× | ||
| 14 | FC Bayern Munich | Sports | 1.68× | ||
| 15 | Car rentals | Cars & Mobility | 1.65× | ||
| 16 | First class travel | Travel & Leisure | 1.65× | ||
| 17 | Solar energy | Home & Garden | 1.57× | ||
| 18 | Tesla Motors | Cars & Mobility | 1.53× | ||
| 19 | Used car | Cars & Mobility | 1.50× | ||
| 20 | Child development | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.47× | |
| Design Affinity | PREMIUM | 1.24× | |
| Family Orientation | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.95× |
Vonovia's target market in Belgium covers an estimated 7,236 people, concentrated in East Flanders and Antwerp.
42.9% of the Vonovia audience are female, 57.1% are male, with an average age of 41.6 years.
Vonovia fans show strongest brand affinity for Innovation (1.73×), First-time buyer (2.04×), and Terraced house (3.1×) over the country average.
Vonovia fans in Belgium are most concentrated in East Flanders (reach <1K), Antwerp (reach <1K), and Hainaut (reach <1K). These three regions account for the largest share of the active audience.
Beyond Vonovia itself, the audience over-indexes on First-time buyer (2.04×), Terraced house (3.1×), Sustainable energy (1.89×), and Luxury real estate (1.86×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Vonovia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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