A data profile of the people who buy, follow and care about Academia in Brazil — modelled from more than twelve digital signal sources. Academia has an estimated audience of 7,786,373 people in Brazil.
Academia has an estimated audience of 7,786,373 people in Brazil. 61.7% are female, 38.3% are male, average age 32.5. Top brand affinities: Real property, Aerobics, Public transport, Spanish language, Breaking news.
Top brand affinities include Real property, Aerobics, Public transport, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Academia audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
The typical Academia fan in Brazil is more female, around 32.5 years old, with strong Sports Activity tendencies and a notable affinity for Real property.
The key figures that characterise the Academia profile in Brazil.
61.7% are female, 38.3% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 32.5 |
| Estimated audience size | 7,786,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Academia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 56.0% |
| United States | 9.5% |
| Spain | 3.6% |
The strongest cross-interests of the Academia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Wick 2 | Movies & TV | 5.30× | ||
| 02 | Smoothie | Food & Beverages | 4.98× | ||
| 03 | Employment agency | Business & Career | 4.57× | ||
| 04 | Aerobics | Sports | 4.55× | ||
| 05 | Sugar substitute | Food & Beverages | 3.48× | ||
| 06 | S.S. Lazio | Sports | 3.17× | ||
| 07 | Breaking news | Movies & TV | 2.76× | ||
| 08 | Julia Roberts | Movies & TV | 2.66× | ||
| 09 | Jennifer Lawrence | Movies & TV | 2.57× | ||
| 10 | S.S.C. Napoli | Sports | 2.55× | ||
| 11 | Duvet | Home & Garden | 2.45× | ||
| 12 | Hardware store | Home & Garden | 2.09× | ||
| 13 | Snapchat | Internet & Social Media | 2.09× | ||
| 14 | Skyscanner | Travel & Leisure | 2.02× | ||
| 15 | Buddhism | Health | 1.75× | ||
| 16 | Real property | Home & Garden | 1.71× | ||
| 17 | Chelsea F.C. | Sports | 1.71× | ||
| 18 | Public transport | Cars & Mobility | 1.70× | ||
| 19 | Spanish language | Politics & Society | 1.70× | ||
| 20 | Max Verstappen | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.39× | |
| Pet Ownership | JOY | 1.69× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.32× | |
| Luxury Orientation | PREMIUM | 0.37× | |
| Price Sensitivity | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Academia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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