Rascasse Audience Intelligence

Academia Audience in United States

A data profile of the people who buy, follow and care about Academia in United States — modelled from more than twelve digital signal sources. Academia has an estimated audience of 1,320,802 people in United States.

#602among Website / Newspaper / Magazine in United States#1336in Business & Career

The average Academia fan in United States is 28.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bank of America, Milwaukee Brewers, Detroit Tigers, with strongest over-indexing on Bank of America (3.84× the country average).

Demographically, the Academia audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academia fan in United States is balanced, around 28.4 years old, with strong Spirituality tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academia profile in United States.

Audience size
1.3M
in United States
Gender
52.4%♀
47.6% male
Age
28.4
average years
Country rank
#19485
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Academia

52.4% are female, 47.6% are male, average age 28.4.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Academia audience in United States
MetricValue
Female52.4%
Male47.6%
Average age28.4
Estimated audience size1,320,802
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Academia audience in United States
Age bracketShare%
16-1953%
20-2919%
30-3913%
40-4910%
50+5%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Academia audience comes from United States.

Worldwide audience distribution share by country for Academia
CountryShare
Brazil56.0%
United States9.5%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academia audience in United States is strongest.

Fig. 05

Top regions by affinity

Academia fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K1.65×
02Texas~200K1.53×
03Kansas~10K1.47×
04Louisiana~20K1.42×
05Massachusetts~30K1.32×
06Washington, District of Columbia~5K1.30×
07Oklahoma~20K1.23×
08Florida~100K1.21×
09Georgia~50K1.21×
10Alabama~20K1.21×
11Arkansas~10K1.20×
12Mississippi~10K1.20×
13New York~90K1.19×
14Tennessee~30K1.18×
15New Jersey~40K1.12×
16California~200K1.11×
17Michigan~40K1.11×
18Connecticut~10K1.10×
19Virginia~30K1.06×
20North Carolina~40K1.05×
21Maryland~20K1.03×
22Delaware~4K1.03×
23Rhode Island~4K1.00×
24South Carolina~20K0.98×
25Hawaii~5K0.96×
26Ohio~40K0.94×
27Illinois~40K0.93×
28Arizona~20K0.93×
29Indiana~20K0.93×
30Kentucky~10K0.93×
31Pennsylvania~40K0.92×
32New Hampshire~5K0.91×
33New Mexico~6K0.90×
34Alaska~2K0.88×
35West Virginia~5K0.87×
36Missouri~20K0.86×
37Iowa~9K0.86×
38Washington~20K0.85×
39Colorado~20K0.85×
40Nevada~10K0.84×
41Oregon~10K0.83×
42Maine~4K0.83×
43Utah~9K0.81×
44Nebraska~5K0.80×
45South Dakota~2K0.80×
46North Dakota~2K0.80×
47Minnesota~10K0.79×
48Idaho~5K0.79×
49Wisconsin~20K0.78×
50Montana~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Academia, United States
0.74×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academia audience
#·InterestCategoryAffinity×
01College applicationBusiness & Career18.60×
02Lyric poetryLiterature10.68×
03FIFA Club World CupSports8.79×
04Atlético MadridSports7.51×
05San Diego PadresSports6.77×
06Milwaukee BrewersSports6.63×
07Pittsburgh PiratesSports5.17×
08Liga MXSports4.64×
09Breaking BadMovies & TV4.21×
10Detroit TigersSports4.17×
11Bank of AmericaBusiness & Career3.84×
12Non-alcoholic beverageFood & Beverages2.92×
13Master of Business AdministrationBusiness & Career2.83×
14PastryFood & Beverages2.41×
15Google DriveTechnology & Electronics2.32×
16Las VegasTravel & Leisure2.22×
17TicketmasterTravel & Leisure2.15×
18Real Madrid C.F.Sports2.05×
19The UPS StoreShopping1.75×
20WalgreensShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.32×
Risk AppetiteTHRILL1.95×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academia audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.61×
Sports ActivityPOWER0.62×
Quality AwarenessPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academia have in United States?

Academia has an estimated audience of 1,320,802 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Academia fans?

52.4% of Academia fans are female, 47.6% are male, with an average age of 28.4 years.

03

Which brands do Academia fans like most?

Academia fans show strongest brand affinity for Bank of America (3.84×), Milwaukee Brewers (6.63×), and Detroit Tigers (4.17×) over the country average.

04

Where do Academia fans live in United States?

Academia fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Academia fans also like?

Beyond Academia itself, the audience over-indexes on Milwaukee Brewers (6.63×), Detroit Tigers (4.17×), Google Drive (2.32×), and San Diego Padres (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Academia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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