Rascasse Audience Intelligence

Academia Audience in Germany

A data profile of the people who buy, follow and care about Academia in Germany — modelled from more than twelve digital signal sources. Academia has an estimated audience of 413,272 people in Germany.

#456among Website / Newspaper / Magazine in Germany#970in Business & Career

The average Academia fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Euronews, Maison Margiela, GitHub, with strongest over-indexing on Euronews (30.11× the country average).

Demographically, the Academia audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Academia fan in Germany is balanced, around 31.5 years old, with strong Career Orientation tendencies and a notable affinity for Euronews.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academia profile in Germany.

Audience size
413K
in Germany
Gender
52.1%♀
47.9% male
Age
31.5
average years
Country rank
#13649
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Academia

52.1% are female, 47.9% are male, average age 31.5.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Academia audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age31.5
Estimated audience size413,272
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Academia audience in Germany
Age bracketShare%
16-1944%
20-2919%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Academia audience comes from Germany.

Worldwide audience distribution share by country for Academia
CountryShare
Brazil56.0%
United States9.5%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Academia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.28×
02Hessen~40K1.18×
03Rheinland-Pfalz~20K1.18×
04Hamburg~10K1.04×
05Nordrhein-Westfalen~90K1.01×
06Thüringen~10K0.98×
07Bayern~60K0.97×
08Sachsen-Anhalt~10K0.96×
09Brandenburg~10K0.94×
10Baden-Württemberg~50K0.93×
11Sachsen~20K0.93×
12Bremen~3K0.93×
13Saarland~4K0.88×
14Schleswig-Holstein~10K0.79×
15Niedersachsen~30K0.76×
16Mecklenburg-Vorpommern~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Academia, Germany
0.72×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academia audience
#·InterestCategoryAffinity×
01EuronewsMovies & TV30.11×
02Maison MargielaFashion & Accessoires20.00×
03Mannheim University of Applied SciencesBusiness & Career20.00×
04University of AugsburgBusiness & Career17.55×
05Free University of BerlinBusiness & Career17.16×
06Goldman SachsBusiness & Career15.61×
07University of BonnBusiness & Career15.57×
08University of HamburgBusiness & Career13.16×
09Bob OdenkirkMovies & TV12.90×
10Humboldt University of BerlinBusiness & Career11.55×
11GitHubInternet & Social Media10.83×
12International schoolBusiness & Career9.60×
13University of MannheimBusiness & Career9.53×
14RimowaFashion & Accessoires8.97×
15RTL aktuellMovies & TV7.71×
16High-intensity interval trainingSports6.57×
17Employment agencyBusiness & Career3.97×
18PaybackShopping3.93×
19CommerzbankBusiness & Career2.55×
20TagesschauMovies & TV2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.05×
Risk AppetiteTHRILL1.88×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
DIY MentalityTHRILL0.61×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academia have in Germany?

Academia has an estimated audience of 413,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Academia fans?

52.1% of Academia fans are female, 47.9% are male, with an average age of 31.5 years.

03

Which brands do Academia fans like most?

Academia fans show strongest brand affinity for Euronews (30.11×), Maison Margiela (20×), and GitHub (10.83×) over the country average.

04

Where do Academia fans live in Germany?

Academia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Academia fans also like?

Beyond Academia itself, the audience over-indexes on Maison Margiela (20×), GitHub (10.83×), Humboldt University of Berlin (11.55×), and Free University of Berlin (17.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Academia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Academia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →