Academia Audience in Germany
Academia has an estimated audience of 384,005 people in Germany. 52.1% are female, 47.9% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Fachhochschule, Borussia Dortmund, University of Hamburg, Free University of Berlin.
The average Academia fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Fachhochschule, Borussia Dortmund, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Academia audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Academia fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 31.5 |
| Estimated audience size | 384,005 |
Audience persona
The typical Academia fan in Germany is balanced, around 31.5 years old, with strong Career Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,557 | 1.05× |
| Bayern | 63,977 | 0.96× |
| Baden-Württemberg | 51,958 | 0.92× |
| Berlin | 44,832 | 2.43× |
| Hessen | 38,251 | 1.22× |
| Niedersachsen | 30,484 | 0.76× |
| Rheinland-Pfalz | 24,972 | 1.21× |
| Sachsen | 20,165 | 1× |
| Brandenburg | 12,193 | 0.95× |
| Sachsen-Anhalt | 10,421 | 0.97× |
| Schleswig-Holstein | 10,102 | 0.68× |
| Thüringen | 9,925 | 0.94× |
| Hamburg | 9,543 | 1.02× |
| Mecklenburg-Vorpommern | 4,582 | 0.58× |
| Saarland | 3,348 | 0.66× |
| Bremen | 3,145 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Fachhochschule | 25.24× | Business & Career |
| Borussia Dortmund | 2.11× | Sports |
| University of Hamburg | 19.95× | Business & Career |
| Free University of Berlin | 15.88× | Business & Career |
| GitHub | 7.66× | Internet & Social Media |
| Aerobics | 6.04× | Sports |
| University of Regensburg | 20× | Business & Career |
| Maison Margiela | 11.19× | Fashion & Accessoires |
| Airbnb | 2.83× | Travel & Leisure |
| Batman | 2.99× | Movies & TV |
| Humboldt University of Berlin | 8.6× | Business & Career |
| FIFA World Cup | 2.36× | Sports |
| University of Augsburg | 16.66× | Business & Career |
| University of Bonn | 15.93× | Business & Career |
| HOLLYWOOD SMILE | 68.71× | Beauty & Wellness |
| Casino | 5.74× | Games |
| Euronews | 12.95× | Movies & TV |
| Mannheim University of Applied Sciences | 18.2× | Business & Career |
| Employment agency | 4.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.25 |
| Sustainability | BALANCE | 2.11 |
| Community Orientation | OPEN | 1.94 |
| Patriotism | CONSERVATISM | 1.91 |
| Sports Activity | POWER | 1.89 |
| Risk Appetite | THRILL | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 56.7% |
| United States | 9.4% |
| Spain | 3.6% |
See Academia audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Academia have in Germany?
Academia has an estimated audience of 384,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Academia fans?
52.1% of Academia fans are female, 47.9% are male, with an average age of 31.5 years.
Which brands do Academia fans like most?
Academia fans show strongest brand affinity for Jotex (78.71×), Fachhochschule (25.24×), and Borussia Dortmund (2.11×) over the country average.
Where do Academia fans live in Germany?
Academia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,557), Bayern (reach 63,977), and Baden-Württemberg (reach 51,958). These three regions account for the largest share of the active audience.
What other brands do Academia fans also like?
Beyond Academia itself, the audience over-indexes on Fachhochschule (25.24×), Borussia Dortmund (2.11×), University of Hamburg (19.95×), and Free University of Berlin (15.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Academia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.