Rascasse Audience Intelligence

ABC News Audience Demographics in United States

ABC News has an estimated audience of 11.3M people in United States.

#7among News in United States
#36among TV channels in United States#23in News

The average ABC News fan in United States is 42.6 years old, more female, and lives primarily in California.

By number of fans, ABC News ranks #8 among the 776 objects in News in United States — 6.9× the group median.

Women make up 57.9% of the fan base, 1.7 percentage points more than the group average.

Compared with the other 775 objects in News, ABC News fans stand out for their interest in Benjamin Netanyahu, Medicare (United States) and News broadcasting.

Most fans live in California, Florida, Texas.

Top affinities include Benjamin Netanyahu, Google News, Nancy Pelosi, with strongest over-indexing on Benjamin Netanyahu (3.64× the country average).

Demographically, the ABC News audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Spirituality.

The typical ABC News fan in United States is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Benjamin Netanyahu.

Category: News · Type: TV Channel · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.3M
in United States
Gender
57.9%♀
42.1% male
Age
42.6
average years
Country rank
#3209
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of ABC News

57.9% are female, 42.1% are male, average age 42.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for ABC News audience in United States
MetricValue
Female57.9%
Male42.1%
Average age42.6
Estimated audience size11.3M
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the ABC News audience in United States
Age bracketShare%
16-2415%
25-3417%
35-4419%
45-5423%
55+26%
Fig. 04

Worldwide distribution

57.0%

of the worldwide ABC News audience comes from United States.

Worldwide audience distribution share by country for ABC News
CountryShare
United States57.0%
Australia23.3%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

ABC News fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~80K1.84×
02Wisconsin~300K1.56×
03Iowa~200K1.53×
04South Dakota~40K1.49×
05Montana~50K1.46×
06New Mexico~100K1.39×
07Vermont~30K1.39×
08Oregon~200K1.35×
09Nebraska~90K1.34×
10Maine~60K1.34×
11Minnesota~200K1.30×
12Pennsylvania~500K1.21×
13Kansas~100K1.14×
14Delaware~40K1.13×
15Idaho~70K1.10×
16Washington~300K1.07×
17Alaska~30K1.07×
18Michigan~400K1.04×
19North Carolina~400K1.02×
20West Virginia~60K1.02×
21Arkansas~100K1.01×
22Colorado~200K0.99×
23Wyoming~20K0.97×
24Arizona~200K0.96×
25Kentucky~100K0.96×
26Connecticut~100K0.96×
27Ohio~400K0.94×
28Missouri~200K0.94×
29North Dakota~20K0.93×
30Virginia~300K0.92×
31Tennessee~200K0.91×
32Massachusetts~200K0.89×
33Hawaii~40K0.89×
34Indiana~200K0.83×
35Oklahoma~100K0.81×
36Illinois~300K0.77×
37South Carolina~100K0.76×
38Rhode Island~30K0.76×
39Florida~500K0.75×
40New York~500K0.75×
41Georgia~300K0.75×
42Nevada~80K0.74×
43New Jersey~200K0.73×
44Mississippi~70K0.73×
45Alabama~100K0.72×
46Maryland~100K0.70×
47Texas~500K0.69×
48Louisiana~100K0.67×
49Utah~70K0.62×
50California~700K0.50×
Fig. 06

Affinity by region

Affinity by region — ABC News, United States
0.50×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the ABC News audience vs. the country average
#·InterestCategoryAffinity×
01Benjamin NetanyahuPolitics & Society3.64×
02Google NewsNews3.24×
03Nancy PelosiPolitics & Society3.17×
04Medicare (United States)Health2.94×
05Melania TrumpPolitics & Society2.64×
06CBS NewsNews2.37×
07NBC NewsNews2.15×
08Fox News ChannelNews2.02×
09Joe BidenPolitics & Society1.90×
10News broadcastingBusiness & Career1.81×
11Barack ObamaPolitics & Society1.79×
12Breaking newsMovies & TV1.75×
13Local newsNews1.71×
14Zohran MamdaniPolitics & Society1.68×
15Television stationMovies & TV1.68×
16CNNNews1.67×
17United States Postal ServiceBusiness & Career1.67×
18Dolly PartonMusic & Radio1.64×
19Donald TrumpPolitics & Society1.58×
20FriendshipKids & Family1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the ABC News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the ABC News audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
SpiritualityBALANCE1.35×
PatriotismCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the ABC News audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Design AffinityPREMIUM0.57×
Early Adopter MentalityPOWER0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in ABC News over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/abc-news-572” · Methodology