Rascasse Audience Intelligence

CBS Sunday Morning Audience Demographics in United States

CBS Sunday Morning has an estimated audience of 2.4M people in United States.

#20among News in United States
#375among websites & media in United States
#1926in Movies & TV

The average CBS Sunday Morning fan in United States is 47.2 years old, more female, and lives primarily in California.

By number of fans, CBS Sunday Morning ranks #37 among the 776 objects in News in United States — 1.5× the group median.

Its fans are 4.6 years older than the group average of 42.6.

Women make up 59.4% of the fan base, 3.3 percentage points more than the group average.

Compared with the other 775 objects in News, CBS Sunday Morning fans stand out for their interest in MSN, Miranda Cosgrove and Late-night talk show.

Most fans live in California, New York, Florida.

Top affinities include MSN, Miranda Cosgrove, Late-night talk show, with strongest over-indexing on MSN (5.98× the country average).

Demographically, the CBS Sunday Morning audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical CBS Sunday Morning fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
59.4%♀
40.6% male
Age
47.2
average years
Country rank
#12697
among all objects in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CBS Sunday Morning

59.4% are female, 40.6% are male, average age 47.2.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for CBS Sunday Morning audience in United States
MetricValue
Female59.4%
Male40.6%
Average age47.2
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the CBS Sunday Morning audience in United States
Age bracketShare%
16-248%
25-3411%
35-4417%
45-5426%
55+38%
Fig. 04

Worldwide distribution

84.4%

of the worldwide CBS Sunday Morning audience comes from United States.

Worldwide audience distribution share by country for CBS Sunday Morning
CountryShare
United States84.4%
Canada2.8%
China1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS Sunday Morning fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K1.98×
02Minnesota~60K1.49×
03Montana~10K1.45×
04South Dakota~9K1.43×
05Connecticut~40K1.39×
06Maine~10K1.39×
07Iowa~30K1.38×
08New Mexico~20K1.38×
09Wisconsin~60K1.33×
10Missouri~50K1.25×
11Kansas~30K1.24×
12Delaware~9K1.24×
13Rhode Island~9K1.20×
14Colorado~50K1.11×
15Oregon~30K1.11×
16New York~200K1.08×
17Washington, District of Columbia~5K1.07×
18Massachusetts~50K1.04×
19Nebraska~10K1.03×
20Idaho~10K1.02×
21Pennsylvania~90K0.98×
22Maryland~40K0.98×
23Wyoming~4K0.97×
24Michigan~70K0.94×
25Washington~50K0.94×
26Kentucky~30K0.94×
27Ohio~80K0.93×
28New Hampshire~9K0.93×
29North Dakota~5K0.93×
30North Carolina~70K0.91×
31New Jersey~60K0.91×
32Tennessee~50K0.91×
33Virginia~50K0.90×
34South Carolina~30K0.89×
35Oklahoma~20K0.88×
36Illinois~80K0.87×
37Indiana~40K0.87×
38Arizona~50K0.86×
39Arkansas~20K0.86×
40West Virginia~10K0.81×
41Florida~100K0.79×
42Louisiana~30K0.76×
43Utah~20K0.74×
44Mississippi~20K0.73×
45Hawaii~7K0.70×
46Georgia~50K0.66×
47California~200K0.65×
48Alabama~20K0.64×
49Nevada~10K0.64×
50Texas~90K0.55×
Fig. 06

Affinity by region

Affinity by region — CBS Sunday Morning, United States
0.55×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS Sunday Morning audience vs. the country average
#·InterestCategoryAffinity×
01MSNNews5.98×
02Miranda CosgroveMovies & TV5.98×
03Late-night talk showMovies & TV5.33×
04CBS NewsNews4.41×
05MSNBCNews3.45×
06Non-alcoholic beverageFood & Beverages3.01×
07New York PostNews2.78×
08Chuck NorrisMovies & TV2.65×
09Microwave ovenHome & Garden2.60×
10Charitable organizationPolitics & Society2.33×
11Online newspaperNews2.29×
12NostalgiaHome & Garden2.12×
13GeneticsKids & Family1.96×
14Nonprofit organizationPolitics & Society1.89×
15Trader Joe'sShopping1.87×
16Britney SpearsMusic & Radio1.74×
17Dolly PartonMusic & Radio1.73×
18Barnes & NobleLiterature1.73×
19Fox News ChannelNews1.71×
20Joe BidenPolitics & Society1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS Sunday Morning audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS Sunday Morning audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Community OrientationOPEN1.78×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS Sunday Morning audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.91×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS Sunday Morning over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cbs-sunday-morning-71940” · Methodology