Rascasse Audience Intelligence

Economics Audience in Switzerland

A data profile of the people who buy, follow and care about Economics in Switzerland — modelled from more than twelve digital signal sources. Economics has an estimated audience of 1,839,894 people in Switzerland.

#12among Field of study in Switzerland
#118among Topic in Switzerland
#19in Business & Career

The average Economics fan in Switzerland is 45.0 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Economics profile in Switzerland.

Audience size
1.8M
in Switzerland
Gender
48.7%♀
51.3% male
Age
45.0
average years
Country rank
#194
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economics fans

48.7% are female, 51.3% are male, average age 45.0.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Economics audience in Switzerland
MetricValue
Female48.7%
Male51.3%
Average age45.0
Estimated audience size1,839,894
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Economics audience in Switzerland
Age bracketShare%
16-195%
20-2916%
30-3923%
40-4926%
50+30%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Economics audience comes from Switzerland.

Worldwide audience distribution share by country for Economics
CountryShare
United States18.0%
Brazil6.5%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economics audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Economics fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~500K1.56×
02Basel-City~80K1.14×
03Uri~7K1.13×
04Canton of Glarus~8K1.12×
05Canton of Nidwalden~8K1.11×
06Canton of Obwalden~8K1.09×
07Canton of Geneva~100K1.07×
08Appenzell Ausserrhoden~9K1.07×
09Appenzell Innerrhoden~2K1.05×
10Neuchatel~40K1.03×
11Canton of Zug~20K1.03×
12Luzern~80K1.02×
13Jura~10K1.02×
14Canton of Bern~200K1.01×
15Schaffhausen~10K0.99×
16Vaud~200K0.98×
17Canton of St. Gallen~90K0.97×
18Basel-Landschaft~40K0.97×
19Aargau~100K0.96×
20Schwyz~30K0.95×
21Solothurn~40K0.92×
22Graubünden~40K0.92×
23Thurgau~40K0.91×
24Ticino~70K0.88×
25Fribourg~60K0.88×
26Valais~60K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Switzerland

See Economics audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →