Rascasse Audience Intelligence

Economics Audience in Indonesia

A data profile of the people who buy, follow and care about Economics in Indonesia — modelled from more than twelve digital signal sources. Economics has an estimated audience of 4,365,261 people in Indonesia.

#19among Field of study in Indonesia
#302among Topic in Indonesia
#45in Business & Career

The average Economics fan in Indonesia is 38.0 years old, more male, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Economics profile in Indonesia.

Audience size
4.4M
in Indonesia
Gender
39.0%
61.0% male
Age
38.0
average years
Country rank
#409
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Economics fans

39.0% are female, 61.0% are male, average age 38.0.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Economics audience in Indonesia
MetricValue
Female39.0%
Male61.0%
Average age38.0
Estimated audience size4,365,261
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Economics audience in Indonesia
Age bracketShare%
16-1914%
20-2927%
30-3926%
40-4920%
50+13%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Economics audience comes from Indonesia.

Worldwide audience distribution share by country for Economics
CountryShare
United States18.0%
Brazil6.5%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Economics audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Economics fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~1.5M3.60×
02Banten~300K1.45×
03Special Region of Yogyakarta~100K1.34×
04West Java~800K1.20×
05Bali~100K1.17×
06East Java~500K1.10×
07Lampung~90K1.06×
08Riau Islands~50K1.04×
09Central Java~400K1.02×
10North Sulawesi~50K1.02×
11Bangka-Belitung Islands~20K0.99×
12East Kalimantan~70K0.98×
13Central Kalimantan~30K0.98×
14West Papua~10K0.98×
15South Sumatra~100K0.97×
16Bengkulu~30K0.97×
17North Kalimantan~10K0.97×
18Papua (province)~20K0.96×
19Gorontalo (disambiguation)(2)~20K0.96×
20South Kalimantan~50K0.95×
21Jambi~50K0.95×
22West Sulawesi~20K0.95×
23North Sumatra~200K0.94×
24Maluku~20K0.94×
25South Sulawesi~100K0.93×
26West Sumatra~70K0.93×
27West Kalimantan~60K0.93×
28North Maluku~10K0.93×
29Southeast Sulawesi~30K0.92×
30West Nusa Tenggara~50K0.91×
31Central Sulawesi~40K0.91×
32Riau~90K0.90×
33East Nusa Tenggara~40K0.86×
34Aceh~50K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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