A data profile of the people who buy, follow and care about Economics in Malaysia — modelled from more than twelve digital signal sources. Economics has an estimated audience of 3,508,570 people in Malaysia.
The average Economics fan in Malaysia is 40.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Master of Business Administration, Sekinchan, with strongest over-indexing on Magnum4D (3.69× the country average).
Demographically, the Economics audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Economics fan in Malaysia is balanced, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Economics profile in Malaysia.
45.4% are female, 54.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 40.4 |
| Estimated audience size | 3,508,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Economics audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 6.5% |
| Italy | 5.9% |
Where the Economics audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~900K | 1.44× | |
| 02 | Selangor | ~1.5M | 1.40× | |
| 03 | Pahang | ~200K | 1.26× | |
| 04 | Johor | ~500K | 1.18× | |
| 05 | Perak | ~300K | 1.18× | |
| 06 | Penang | ~300K | 1.17× | |
| 07 | Sarawak | ~300K | 1.03× | |
| 08 | Kedah | ~200K | 1.02× | |
| 09 | Negeri Sembilan | ~200K | 0.98× | |
| 10 | Malacca | ~100K | 0.95× | |
| 11 | Terengganu | ~100K | 0.92× | |
| 12 | Kelantan | ~200K | 0.90× | |
| 13 | Labuan | ~30K | 0.90× | |
| 14 | Sabah | ~300K | 0.87× | |
| 15 | Perlis | ~40K | 0.86× | |
| 16 | Putrajaya | ~20K | 0.84× |
The strongest cross-interests of the Economics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Business Administration | Business & Career | 5.23× | ||
| 02 | Milea, Ioannina | Travel & Leisure | 5.19× | ||
| 03 | Momordica charantia | Health | 4.97× | ||
| 04 | Probolinggo | Travel & Leisure | 4.89× | ||
| 05 | Nasi kandar | Food & Beverages | 4.83× | ||
| 06 | Vermicelli | Food & Beverages | 4.74× | ||
| 07 | Sekinchan | Travel & Leisure | 4.27× | ||
| 08 | Ion channel | Topic | 4.26× | ||
| 09 | Censorship | Politics & Society | 4.25× | ||
| 10 | Popiah | Food & Beverages | 4.21× | ||
| 11 | Bitly | Internet & Social Media | 4.20× | ||
| 12 | Ameno, Italy | Travel & Leisure | 3.71× | ||
| 13 | Ali Khamenei | Politics & Society | 3.71× | ||
| 14 | Magnum4D | Games | 3.69× | ||
| 15 | redBus | Travel & Leisure | 3.21× | ||
| 16 | Carousell (company) | Technology & Electronics | 2.74× | ||
| 17 | Pinoy Big Brother | Movies & TV | 2.16× | ||
| 18 | Internet & Social Media | 1.77× | |||
| 19 | Database | Technology & Electronics | 1.70× | ||
| 20 | kumpulan wang simpanan pekerja | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.49× | |
| Design Affinity | PREMIUM | 1.49× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.99× | |
| Spirituality | BALANCE | 1.01× | |
| Urban Lifestyle | OPEN | 1.08× |
Economics has an estimated audience of 3,508,570 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.4% of Economics fans are female, 54.6% are male, with an average age of 40.4 years.
Economics fans show strongest brand affinity for Magnum4D (3.69×), Master of Business Administration (5.23×), and Sekinchan (4.27×) over the country average.
Economics fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~900K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Economics itself, the audience over-indexes on Master of Business Administration (5.23×), Sekinchan (4.27×), Probolinggo (4.89×), and redBus (3.21×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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