A data profile of the people who buy, follow and care about Mercedes-Benz in Switzerland — modelled from more than twelve digital signal sources. Mercedes-Benz has an estimated audience of 942,318 people in Switzerland.
Mercedes-Benz has an estimated audience of 942,318 people in Switzerland. 31.8% are female, 68.2% are male, average age 40.0. Top brand affinities: AutoScout24, Automobiles, SUVs, Škoda Auto, Used car.
Top brand affinities include AutoScout24, Automobiles, SUVs, with strongest over-indexing on AutoScout24 (1.84× the country average).
Demographically, the Mercedes-Benz audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
The typical Mercedes-Benz fan in Switzerland is more male, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Mercedes-Benz profile in Switzerland.
31.8% are female, 68.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 40.0 |
| Estimated audience size | 942,318 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Mercedes-Benz audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Germany | 6.7% |
| Italy | 5.6% |
The strongest cross-interests of the Mercedes-Benz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car dealership | Cars & Mobility | 2.13× | ||
| 02 | Efficient energy use | Technology & Electronics | 2.05× | ||
| 03 | Škoda Auto | Cars & Mobility | 1.98× | ||
| 04 | Bota Sot | News | 1.95× | ||
| 05 | Gazeta Express | News | 1.91× | ||
| 06 | Used car | Cars & Mobility | 1.89× | ||
| 07 | AutoScout24 | Cars & Mobility | 1.84× | ||
| 08 | Road | Travel & Leisure | 1.80× | ||
| 09 | Luxury vehicle | Cars & Mobility | 1.79× | ||
| 10 | Automotive design | Business & Career | 1.76× | ||
| 11 | SUVs | Cars & Mobility | 1.73× | ||
| 12 | Hyundai | Cars & Mobility | 1.70× | ||
| 13 | Automobiles | Cars & Mobility | 1.66× | ||
| 14 | BMW | Cars & Mobility | 1.64× | ||
| 15 | Audi | Cars & Mobility | 1.64× | ||
| 16 | Porsche | Cars & Mobility | 1.58× | ||
| 17 | Volkswagen | Cars & Mobility | 1.58× | ||
| 18 | Hybrids | Cars & Mobility | 1.57× | ||
| 19 | Engine | Cars & Mobility | 1.56× | ||
| 20 | Tire | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.03× | |
| Social Media Usage | JOY | 0.92× | |
| Sustainability | BALANCE | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Early Adopter Mentality | POWER | 0.63× | |
| Patriotism | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Mercedes-Benz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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