A data profile of the people who buy, follow and care about Punk rock in Switzerland — modelled from more than twelve digital signal sources. Punk rock has an estimated audience of 855,556 people in Switzerland.
The average Punk rock fan in Switzerland is 37.0 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Acid rock, Hardcore punk, Madchester, with strongest over-indexing on Acid rock (1.67× the country average).
Demographically, the Punk rock audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Punk rock fan in Switzerland is balanced, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Acid rock.
The key figures that characterise the Punk rock profile in Switzerland.
45.2% are female, 54.8% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 37.0 |
| Estimated audience size | 855,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Punk rock audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 25.9% |
| Japan | 7.2% |
| China | 5.6% |
Where the Punk rock audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~100K | 1.75× | |
| 02 | Canton of Zürich | ~200K | 1.37× | |
| 03 | Canton of Bern | ~100K | 1.33× | |
| 04 | Fribourg | ~40K | 1.17× | |
| 05 | Ticino | ~40K | 1.10× | |
| 06 | Canton of Geneva | ~60K | 1.08× | |
| 07 | Luzern | ~40K | 1.08× | |
| 08 | Canton of Glarus | ~3K | 1.05× | |
| 09 | Canton of St. Gallen | ~40K | 1.04× | |
| 10 | Graubünden | ~20K | 1.04× | |
| 11 | Appenzell Innerrhoden | ~1K | 1.03× | |
| 12 | Aargau | ~50K | 1.02× | |
| 13 | Canton of Nidwalden | ~3K | 1.02× | |
| 14 | Appenzell Ausserrhoden | ~4K | 1.01× | |
| 15 | Canton of Obwalden | ~3K | 1.01× | |
| 16 | Valais | ~30K | 1.00× | |
| 17 | Basel-City | ~30K | 0.99× | |
| 18 | Thurgau | ~20K | 0.99× | |
| 19 | Canton of Zug | ~10K | 0.96× | |
| 20 | Jura | ~6K | 0.94× | |
| 21 | Schaffhausen | ~6K | 0.93× | |
| 22 | Schwyz | ~10K | 0.92× | |
| 23 | Uri | ~3K | 0.92× | |
| 24 | Basel-Landschaft | ~20K | 0.91× | |
| 25 | Neuchatel | ~20K | 0.88× | |
| 26 | Solothurn | ~20K | 0.84× |
The strongest cross-interests of the Punk rock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinoy rock | Music & Radio | 2.14× | ||
| 02 | Brazilian rock | Music & Radio | 2.11× | ||
| 03 | Chicano rock | Music & Radio | 2.02× | ||
| 04 | Post-punk | Music & Radio | 1.96× | ||
| 05 | Garage rock | Music & Radio | 1.84× | ||
| 06 | Pink Floyd | Music & Radio | 1.80× | ||
| 07 | Black metal | Music & Radio | 1.79× | ||
| 08 | Hardcore punk | Music & Radio | 1.75× | ||
| 09 | Thomann | Shopping | 1.73× | ||
| 10 | Madchester | Music & Radio | 1.72× | ||
| 11 | Thrash metal | Music & Radio | 1.68× | ||
| 12 | Acid rock | Music & Radio | 1.67× | ||
| 13 | Death metal | Music & Radio | 1.63× | ||
| 14 | Southern rock | Music & Radio | 1.62× | ||
| 15 | KISS | Music & Radio | 1.61× | ||
| 16 | New-age music | Music & Radio | 1.60× | ||
| 17 | Alternative metal | Music & Radio | 1.60× | ||
| 18 | Scorpions (band) | Music & Radio | 1.57× | ||
| 19 | Blues rock | Music & Radio | 1.53× | ||
| 20 | Dixieland | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.08× | |
| Patriotism | CONSERVATISM | 1.16× | |
| Sustainability | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Travelling | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Punk rock has an estimated audience of 855,556 people in Switzerland, concentrated in Canton of Zürich and Vaud.
45.2% of Punk rock fans are female, 54.8% are male, with an average age of 37.0 years.
Punk rock fans show strongest brand affinity for Acid rock (1.67×), Hardcore punk (1.75×), and Madchester (1.72×) over the country average.
Punk rock fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Punk rock itself, the audience over-indexes on Hardcore punk (1.75×), Madchester (1.72×), Blues rock (1.53×), and New-age music (1.6×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Punk rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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