A data profile of the people who buy, follow and care about KISS in Switzerland — modelled from more than twelve digital signal sources. KISS has an estimated audience of 256,092 people in Switzerland.
KISS has an estimated audience of 256,092 people in Switzerland. 34.9% are female, 65.1% are male, average age 46.4. Top brand affinities: Def Leppard, Alice Cooper (band), Thomann, Greenfield Festival, Concerts.
Top brand affinities include Def Leppard, Alice Cooper (band), Thomann, with strongest over-indexing on Def Leppard (50.91× the country average).
Demographically, the KISS audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The typical KISS fan in Switzerland is more male, around 46.4 years old, with strong Mindfulness tendencies and a notable affinity for Def Leppard.
The key figures that characterise the KISS profile in Switzerland.
34.9% are female, 65.1% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 46.4 |
| Estimated audience size | 256,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 38% | |
| 50+ | 30% |
of the worldwide KISS audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 12.6% |
| Germany | 6.8% |
The strongest cross-interests of the KISS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Def Leppard | Music & Radio | 50.91× | ||
| 02 | Alice Cooper (band) | Music & Radio | 21.55× | ||
| 03 | Greenfield Festival | Music & Radio | 14.87× | ||
| 04 | Thomann | Shopping | 11.23× | ||
| 05 | Bon Jovi | Music & Radio | 9.62× | ||
| 06 | Duran Duran | Music & Radio | 8.14× | ||
| 07 | Foo Fighters | Music & Radio | 7.05× | ||
| 08 | Red Hot Chili Peppers | Music & Radio | 5.57× | ||
| 09 | Iggy Pop | Music & Radio | 5.24× | ||
| 10 | Hard rock | Music & Radio | 3.24× | ||
| 11 | Davos | Travel & Leisure | 3.16× | ||
| 12 | Concerts | Music & Radio | 2.40× | ||
| 13 | Borussia Dortmund | Sports | 2.39× | ||
| 14 | Hollywood | Travel & Leisure | 2.16× | ||
| 15 | Lego | Kids & Family | 1.97× | ||
| 16 | FIS Alpine Ski World Cup | Sports | 1.86× | ||
| 17 | Volunteering | Politics & Society | 1.85× | ||
| 18 | Dogs | Pets & Animals | 1.56× | ||
| 19 | Lodging | Travel & Leisure | 1.55× | ||
| 20 | Canada | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.34× | |
| Urban Lifestyle | OPEN | 1.26× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Travelling | THRILL | 0.72× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for KISS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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