Rascasse Audience Intelligence

Americas Audience in Colombia

A data profile of the people who buy, follow and care about Americas in Colombia — modelled from more than twelve digital signal sources. Americas has an estimated audience of 4,950,375 people in Colombia.

#145among Topic in Colombia
#24in Travel & Leisure

Americas has an estimated audience of 4,950,375 people in Colombia. 51.6% are female, 48.4% are male, average age 36.5.

Demographically, the Americas audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Americas profile in Colombia.

Audience size
5M
in Colombia
Gender
51.6%♀
48.4% male
Age
36.5
average years
Country rank
#204
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Americas fans

51.6% are female, 48.4% are male, average age 36.5.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Americas audience in Colombia
MetricValue
Female51.6%
Male48.4%
Average age36.5
Estimated audience size4,950,375
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Americas audience in Colombia
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Americas audience comes from Colombia.

Worldwide audience distribution share by country for Americas
CountryShare
United States37.1%
Mexico7.2%
Brazil6.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Americas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Americas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.11×
IndulgenceJOY1.09×
TraditionCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Americas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Price SensitivityPREMIUM0.88×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Colombia

See Americas audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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