A data profile of the people who buy, follow and care about Americas in Argentina — modelled from more than twelve digital signal sources. Americas has an estimated audience of 1,968,483 people in Argentina.
Americas has an estimated audience of 1,968,483 people in Argentina. 56.7% are female, 43.3% are male, average age 38.9. Top brand affinities: FedEx, Breakfast television, Siemens, Deutsche Welle, Nanotechnology.
Top brand affinities include FedEx, Breakfast television, Siemens, with strongest over-indexing on FedEx (1.57× the country average).
Demographically, the Americas audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Americas fan in Argentina is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Americas profile in Argentina.
56.7% are female, 43.3% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 38.9 |
| Estimated audience size | 1,968,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Americas audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 37.1% |
| Mexico | 7.2% |
| Brazil | 6.8% |
The strongest cross-interests of the Americas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | God in Islam | Politics & Society | 1.68× | ||
| 02 | Nanotechnology | Business & Career | 1.62× | ||
| 03 | Montpellier HSC | Sports | 1.62× | ||
| 04 | Buffy the Vampire Slayer | Movies & TV | 1.61× | ||
| 05 | Crowdsourcing | Business & Career | 1.61× | ||
| 06 | Pollen | Health | 1.60× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 08 | FedEx | Business & Career | 1.57× | ||
| 09 | Siemens | Home & Garden | 1.57× | ||
| 10 | Deutsche Welle | Music & Radio | 1.57× | ||
| 11 | Bose Corporation | Technology & Electronics | 1.55× | ||
| 12 | Bangkok Airways | Travel & Leisure | 1.55× | ||
| 13 | Colorado Rapids | Sports | 1.55× | ||
| 14 | Growth hormone | Health | 1.55× | ||
| 15 | Monopoly (game) | Games | 1.54× | ||
| 16 | Humanoid robot | Technology & Electronics | 1.54× | ||
| 17 | Breakfast television | Movies & TV | 1.53× | ||
| 18 | Criticism of religion | Politics & Society | 1.52× | ||
| 19 | Holiday Inn Express | Travel & Leisure | 1.51× | ||
| 20 | Right of self-defense | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Tradition | CONSERVATISM | 1.20× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Pet Ownership | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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