A data profile of the people who buy, follow and care about Deity in Colombia — modelled from more than twelve digital signal sources. Deity has an estimated audience of 2,664,047 people in Colombia.
Deity has an estimated audience of 2,664,047 people in Colombia. 70.2% are female, 29.8% are male, average age 35.1. Top brand affinities: Religion, Tradition, Jesus, Non-alcoholic beverage, Rail transport.
Top brand affinities include Religion, Tradition, Jesus, with strongest over-indexing on Religion (1.62× the country average).
Demographically, the Deity audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Deity fan in Colombia is more female, around 35.1 years old, with strong Tradition tendencies and a notable affinity for Religion.
The key figures that characterise the Deity profile in Colombia.
70.2% are female, 29.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 35.1 |
| Estimated audience size | 2,664,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide Deity audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
The strongest cross-interests of the Deity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.98× | ||
| 02 | Herbalism | Health | 1.90× | ||
| 03 | Real Sociedad | Sports | 1.84× | ||
| 04 | Crystal Palace F.C. | Sports | 1.80× | ||
| 05 | NHL | Sports | 1.80× | ||
| 06 | NASCAR | Sports | 1.78× | ||
| 07 | New York Yankees | Sports | 1.77× | ||
| 08 | Tradition | Politics & Society | 1.76× | ||
| 09 | Rail transport | Travel & Leisure | 1.70× | ||
| 10 | Endangered species | Pets & Animals | 1.70× | ||
| 11 | Jesus | Politics & Society | 1.65× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 13 | Cappuccino | Food & Beverages | 1.63× | ||
| 14 | Religion | Business & Career | 1.62× | ||
| 15 | Internet & Social Media | 1.62× | |||
| 16 | Baking powder | Food & Beverages | 1.62× | ||
| 17 | Mineral water | Food & Beverages | 1.57× | ||
| 18 | Virtual reality | Technology & Electronics | 1.52× | ||
| 19 | Anne Hathaway | Movies & TV | 1.51× | ||
| 20 | Sevilla FC | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.76× | |
| Spirituality | BALANCE | 1.62× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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