A data profile of the people who buy, follow and care about Guatemala in Colombia — modelled from more than twelve digital signal sources. Guatemala has an estimated audience of 4,470,187 people in Colombia.
Guatemala has an estimated audience of 4,470,187 people in Colombia. 53.0% are female, 47.0% are male, average age 35.5. Top brand affinities: Non-alcoholic beverage, Herbalism, Crystal Palace F.C., Amazon Web Services, Tabloid (newspaper format).
Top brand affinities include Non-alcoholic beverage, Herbalism, Crystal Palace F.C., with strongest over-indexing on Non-alcoholic beverage (1.55× the country average).
Demographically, the Guatemala audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Guatemala fan in Colombia is balanced, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Guatemala profile in Colombia.
53.0% are female, 47.0% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 35.5 |
| Estimated audience size | 4,470,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Guatemala audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.5% |
| Mexico | 18.2% |
| Colombia | 6.0% |
The strongest cross-interests of the Guatemala audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washington Commanders | Sports | 1.74× | ||
| 02 | Rotten Tomatoes | Movies & TV | 1.70× | ||
| 03 | Endangered species | Pets & Animals | 1.68× | ||
| 04 | Jessica Alba | Movies & TV | 1.66× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.63× | ||
| 06 | Monopoly (game) | Games | 1.63× | ||
| 07 | Crystal Palace F.C. | Sports | 1.57× | ||
| 08 | Amazon Web Services | Technology & Electronics | 1.56× | ||
| 09 | Organic chemistry | Business & Career | 1.56× | ||
| 10 | Philadelphia Union | Sports | 1.56× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 12 | Herbalism | Health | 1.54× | ||
| 13 | Roller coaster | Travel & Leisure | 1.54× | ||
| 14 | Olympique Lyonnais | Sports | 1.53× | ||
| 15 | Deportivo Alavés | Sports | 1.53× | ||
| 16 | Sevilla FC | Sports | 1.52× | ||
| 17 | Tom Brady | Sports | 1.52× | ||
| 18 | Cate Blanchett | Movies & TV | 1.51× | ||
| 19 | Eurosport | Sports | 1.50× | ||
| 20 | Hellas Verona F.C. | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Guatemala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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