A data profile of the people who buy, follow and care about La Liga in Colombia — modelled from more than twelve digital signal sources. La Liga has an estimated audience of 2,422,877 people in Colombia.
La Liga has an estimated audience of 2,422,877 people in Colombia. 23.3% are female, 76.7% are male, average age 32.0. Top brand affinities: Ravenna, Positive real numbers, Los Remedios, Incentive, China Central Television.
Top brand affinities include Ravenna, Positive real numbers, Los Remedios, with strongest over-indexing on Ravenna (1.57× the country average).
Demographically, the La Liga audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical La Liga fan in Colombia is more male, around 32.0 years old, with strong Career Orientation tendencies and a notable affinity for Ravenna.
The key figures that characterise the La Liga profile in Colombia.
23.3% are female, 76.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 32.0 |
| Estimated audience size | 2,422,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide La Liga audience comes from Colombia.
| Country | Share |
|---|---|
| Spain | 11.5% |
| United States | 6.8% |
| Brazil | 5.7% |
The strongest cross-interests of the La Liga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Radio France Internationale | Music & Radio | 2.10× | ||
| 02 | Florentino Pérez | Politics & Society | 2.01× | ||
| 03 | Roof tiles | Home & Garden | 1.97× | ||
| 04 | China Central Television | Movies & TV | 1.75× | ||
| 05 | Sporting Clube de Portugal | Sports | 1.74× | ||
| 06 | Crónica (newspaper) | News | 1.68× | ||
| 07 | Espiritu Santo | Travel & Leisure | 1.64× | ||
| 08 | Stitch (textile arts) | Fashion & Accessoires | 1.61× | ||
| 09 | Positive real numbers | Technology & Electronics | 1.60× | ||
| 10 | La Nación (San José) | News | 1.59× | ||
| 11 | Ravenna | Travel & Leisure | 1.57× | ||
| 12 | ACI Prensa | Politics & Society | 1.53× | ||
| 13 | Satellite Internet access | Technology & Electronics | 1.53× | ||
| 14 | Incentive | Business & Career | 1.52× | ||
| 15 | Arbitration | Business & Career | 1.52× | ||
| 16 | Corn starch | Food & Beverages | 1.52× | ||
| 17 | Los Remedios | Travel & Leisure | 1.51× | ||
| 18 | Tres de Febrero Partido | Travel & Leisure | 1.51× | ||
| 19 | Camilo Sesto | Movies & TV | 1.51× | ||
| 20 | Spartan army | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.21× | |
| Indulgence | JOY | 1.18× | |
| Risk Appetite | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Individualism | JOY | 0.51× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for La Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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