A data profile of the people who buy, follow and care about Philosophy of life in Colombia — modelled from more than twelve digital signal sources. Philosophy of life has an estimated audience of 2,113,795 people in Colombia.
Philosophy of life has an estimated audience of 2,113,795 people in Colombia. 54.2% are female, 45.8% are male, average age 36.8. Top brand affinities: Do it yourself (DIY), Non-alcoholic beverage, Internet celebrity, Rail transport, Tradition.
Top brand affinities include Do it yourself (DIY), Non-alcoholic beverage, Internet celebrity, with strongest over-indexing on Do it yourself (DIY) (2.08× the country average).
Demographically, the Philosophy of life audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Philosophy of life fan in Colombia is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Philosophy of life profile in Colombia.
54.2% are female, 45.8% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 36.8 |
| Estimated audience size | 2,113,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Philosophy of life audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Mexico | 9.3% |
| Spain | 7.1% |
The strongest cross-interests of the Philosophy of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.88× | ||
| 02 | Herbalism | Health | 2.45× | ||
| 03 | Mineral water | Food & Beverages | 2.44× | ||
| 04 | Baking powder | Food & Beverages | 2.36× | ||
| 05 | Rail transport | Travel & Leisure | 2.31× | ||
| 06 | Cappuccino | Food & Beverages | 2.14× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 08 | Crystal Palace F.C. | Sports | 2.08× | ||
| 09 | Internet & Social Media | 1.91× | |||
| 10 | Espresso | Food & Beverages | 1.85× | ||
| 11 | Individualism | Politics & Society | 1.78× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.73× | ||
| 13 | Virtual reality | Technology & Electronics | 1.64× | ||
| 14 | Manicure | Beauty & Wellness | 1.60× | ||
| 15 | Tradition | Politics & Society | 1.58× | ||
| 16 | Flea market | Home & Garden | 1.58× | ||
| 17 | Public transport | Cars & Mobility | 1.56× | ||
| 18 | Waxing | Beauty & Wellness | 1.55× | ||
| 19 | Hair removal | Beauty & Wellness | 1.54× | ||
| 20 | Outlet store | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Tradition | CONSERVATISM | 1.58× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Philosophy of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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