A data profile of the people who buy, follow and care about Physician in Colombia — modelled from more than twelve digital signal sources. Physician has an estimated audience of 2,569,899 people in Colombia.
Physician has an estimated audience of 2,569,899 people in Colombia. 63.1% are female, 36.9% are male, average age 38.6. Top brand affinities: Energy bar, Shangri-La, Lavazza, Kartell, Food intolerance.
Top brand affinities include Energy bar, Shangri-La, Lavazza, with strongest over-indexing on Energy bar (1.55× the country average).
Demographically, the Physician audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Physician fan in Colombia is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Energy bar.
The key figures that characterise the Physician profile in Colombia.
63.1% are female, 36.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 38.6 |
| Estimated audience size | 2,569,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Physician audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.6% |
| Brazil | 4.7% |
The strongest cross-interests of the Physician audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shangri-La | Travel & Leisure | 1.67× | ||
| 02 | Mandarin Oriental Hotel Group | Travel & Leisure | 1.67× | ||
| 03 | BMW 2 Series | Cars & Mobility | 1.65× | ||
| 04 | Mercedes-Benz SLK-Class | Cars & Mobility | 1.61× | ||
| 05 | Food intolerance | Food & Beverages | 1.56× | ||
| 06 | Energy bar | Food & Beverages | 1.55× | ||
| 07 | Lavazza | Food & Beverages | 1.55× | ||
| 08 | Mercedes-Benz CLS-Class | Cars & Mobility | 1.54× | ||
| 09 | Kartell | Home & Garden | 1.52× | ||
| 10 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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