A data profile of the people who buy, follow and care about Reggae in Colombia — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 3,742,540 people in Colombia.
Reggae has an estimated audience of 3,742,540 people in Colombia. 50.4% are female, 49.6% are male, average age 31.7. Top brand affinities: Eudora, Kansas, Cobra, Soy Luna, Guerreros de Oaxaca, National Endowment for the Arts.
Top brand affinities include Eudora, Kansas, Cobra, Soy Luna, with strongest over-indexing on Eudora, Kansas (1.52× the country average).
Demographically, the Reggae audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Reggae fan in Colombia is balanced, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Reggae profile in Colombia.
50.4% are female, 49.6% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 31.7 |
| Estimated audience size | 3,742,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Reggae audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KALIM | Music & Radio | 1.85× | ||
| 02 | Symba | Music & Radio | 1.85× | ||
| 03 | Luciano (singer) | Music & Radio | 1.85× | ||
| 04 | Jazeek | Music & Radio | 1.85× | ||
| 05 | Arafat Abou-Chaker | Politics & Society | 1.85× | ||
| 06 | Sosa La M | Music & Radio | 1.85× | ||
| 07 | Kalazh44 | Music & Radio | 1.85× | ||
| 08 | Live Show | Movies & TV | 1.64× | ||
| 09 | Leones de Yucatán | Sports | 1.63× | ||
| 10 | Guerreros de Oaxaca | Topic | 1.61× | ||
| 11 | National Endowment for the Arts | Arts & Culture | 1.54× | ||
| 12 | Naked and Afraid | Movies & TV | 1.54× | ||
| 13 | Eudora, Kansas | Travel & Leisure | 1.52× | ||
| 14 | Soy Luna | Movies & TV | 1.52× | ||
| 15 | sleek magazine | Arts & Culture | 1.52× | ||
| 16 | Cobra | Pets & Animals | 1.51× | ||
| 17 | Nowness | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.01× | |
| Risk Appetite | THRILL | 0.97× | |
| Indulgence | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.51× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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