A data profile of the people who buy, follow and care about Uruguay in Colombia — modelled from more than twelve digital signal sources. Uruguay has an estimated audience of 2,410,692 people in Colombia.
Uruguay has an estimated audience of 2,410,692 people in Colombia. 55.9% are female, 44.1% are male, average age 36.2. Top brand affinities: Public transport, Rail transport, Non-alcoholic beverage, Virtual reality, Herbalism.
Top brand affinities include Public transport, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Public transport (1.7× the country average).
Demographically, the Uruguay audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Uruguay fan in Colombia is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Uruguay profile in Colombia.
55.9% are female, 44.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 36.2 |
| Estimated audience size | 2,410,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Uruguay audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.1% |
| Mexico | 6.0% |
The strongest cross-interests of the Uruguay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Endangered species | Pets & Animals | 2.01× | ||
| 02 | Crystal Palace F.C. | Sports | 1.92× | ||
| 03 | Tabloid (newspaper format) | Literature | 1.92× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 05 | Cider | Food & Beverages | 1.87× | ||
| 06 | Rail transport | Travel & Leisure | 1.85× | ||
| 07 | Herbalism | Health | 1.83× | ||
| 08 | Public transport | Cars & Mobility | 1.70× | ||
| 09 | Amazon Web Services | Technology & Electronics | 1.65× | ||
| 10 | Stadium | Sports | 1.64× | ||
| 11 | Robotics | Technology & Electronics | 1.63× | ||
| 12 | Beach soccer | Sports | 1.59× | ||
| 13 | Keanu Reeves | Movies & TV | 1.57× | ||
| 14 | Tom Cruise | Movies & TV | 1.57× | ||
| 15 | Newcastle United F.C. | Sports | 1.57× | ||
| 16 | Sevilla FC | Sports | 1.57× | ||
| 17 | Anne Hathaway | Movies & TV | 1.56× | ||
| 18 | Virtual reality | Technology & Electronics | 1.55× | ||
| 19 | Individualism | Politics & Society | 1.55× | ||
| 20 | Nobel Peace Prize | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Individualism | JOY | 1.23× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Uruguay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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