A data profile of the people who buy, follow and care about Visual perception in Colombia — modelled from more than twelve digital signal sources. Visual perception has an estimated audience of 2,104,068 people in Colombia.
Visual perception has an estimated audience of 2,104,068 people in Colombia. 55.6% are female, 44.4% are male, average age 34.6. Top brand affinities: Do it yourself (DIY), Internet celebrity, Non-alcoholic beverage, Rail transport, Virtual reality.
Top brand affinities include Do it yourself (DIY), Internet celebrity, Non-alcoholic beverage, with strongest over-indexing on Do it yourself (DIY) (1.76× the country average).
Demographically, the Visual perception audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Visual perception fan in Colombia is more female, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Visual perception profile in Colombia.
55.6% are female, 44.4% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 34.6 |
| Estimated audience size | 2,104,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide Visual perception audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 6.5% |
| Mexico | 4.4% |
The strongest cross-interests of the Visual perception audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Contact lens | Health | 3.30× | ||
| 02 | Crystal Palace F.C. | Sports | 2.49× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.44× | ||
| 04 | Herbalism | Health | 2.20× | ||
| 05 | Real Sociedad | Sports | 2.12× | ||
| 06 | Rail transport | Travel & Leisure | 1.95× | ||
| 07 | Virtual reality | Technology & Electronics | 1.92× | ||
| 08 | Mineral water | Food & Beverages | 1.83× | ||
| 09 | Cappuccino | Food & Beverages | 1.81× | ||
| 10 | Ray-Ban | Fashion & Accessoires | 1.81× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 12 | Internet & Social Media | 1.72× | |||
| 13 | Eyewear | Fashion & Accessoires | 1.71× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.68× | ||
| 15 | Espresso | Food & Beverages | 1.67× | ||
| 16 | Baking powder | Food & Beverages | 1.57× | ||
| 17 | Brad Pitt | Movies & TV | 1.56× | ||
| 18 | Tradition | Politics & Society | 1.54× | ||
| 19 | Beach soccer | Sports | 1.54× | ||
| 20 | Individualism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Visual perception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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